1 박선희, "호텔 레스토랑 브랜드개성이 소비자-브랜드 관계의 질과 재방문의도에 미치는 영향에 관한 연구" 한국호텔외식경영학회 14 (14): 99-115, 2005
2 김진영, "브랜드 개성에 따른 고객 충성도의 구조분석연구" 한국호텔외식경영학회 14 (14): 263-279, 2005
3 김태희, "레스토랑 브랜드 개성에 관한 연구-패스트푸드 및 패밀리 레스토랑을 중심으로-" 한국호텔외식경영학회 15 (15): 143-155, 2006
4 Fennis BM., "You are what you wear: Brand personality influences on consumer impression formation" 60 (60): 634-639, 2007
5 Rook DW., "The ritual dimension of consumer behavior" 12 (12): 251-264, 1985
6 Kim HB., "The relationship of brand equity and firms' performance in luxury hotels and chain restaurants" 26 (26): 549-560, 2005
7 Zeithaml VA., "The behavioral consequences of service quality" 60 (60): 31-46, 1996
8 Batra R., "The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in Brand Equity and Advertising" Lawrence Erlbaum Associates. 1993
9 Keller KL., "Strategic brand management" Prentice Hall 1998
10 Sirgy J., "Self-concept in consumer behavior: A critical review" 9 : 287-300, 1982
1 박선희, "호텔 레스토랑 브랜드개성이 소비자-브랜드 관계의 질과 재방문의도에 미치는 영향에 관한 연구" 한국호텔외식경영학회 14 (14): 99-115, 2005
2 김진영, "브랜드 개성에 따른 고객 충성도의 구조분석연구" 한국호텔외식경영학회 14 (14): 263-279, 2005
3 김태희, "레스토랑 브랜드 개성에 관한 연구-패스트푸드 및 패밀리 레스토랑을 중심으로-" 한국호텔외식경영학회 15 (15): 143-155, 2006
4 Fennis BM., "You are what you wear: Brand personality influences on consumer impression formation" 60 (60): 634-639, 2007
5 Rook DW., "The ritual dimension of consumer behavior" 12 (12): 251-264, 1985
6 Kim HB., "The relationship of brand equity and firms' performance in luxury hotels and chain restaurants" 26 (26): 549-560, 2005
7 Zeithaml VA., "The behavioral consequences of service quality" 60 (60): 31-46, 1996
8 Batra R., "The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in Brand Equity and Advertising" Lawrence Erlbaum Associates. 1993
9 Keller KL., "Strategic brand management" Prentice Hall 1998
10 Sirgy J., "Self-concept in consumer behavior: A critical review" 9 : 287-300, 1982
11 Malhotra NK., "Self concept and product choice: An integrated perspective" 9 : 1-28, 1988
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26 Kim MJ., "Brand personality and self-image on consumers'choice of beer restaurant" Sejong University. 2004
27 Cobb-Walgren CJ., "Brand equity, brand preference, and purchase intent" 24 (24): 25-40, 1995
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