旅行社 브랜드이미지의 市場細分化를 活用한 顧客滿足과 再購買意圖 = A Study on the Customer Satisfaction and Repurchase Intention using Market Segmentation of Travel Agency Brand Image

다국어 초록 (Multilingual Abstract)

This research is to grasp the effect relation of difference between customer's satisfaction and repurchase intention and the influence on repurchase intention of customers who have experienced travel agency goods. As a result, travel agency marketer brands image reinforcement encourages customer satisfaction and this can keep strong competitiveness in the same company and competitiveness being connected by repurchase intention, encourage value of travel agency brand image, service, access, goods trust, advertisement and public information etc. and improve professionalism and service through special education program, and make customer's repurchase intention expand human service so that is easy, can grope way that can keep higher competitiveness than other travel agency using travel goods of style that customer requires.

목차 (Table of Contents)

• Ⅰ. 서 론
• Ⅱ. 이론적 고찰
• Ⅲ. 연구 설계
• Ⅵ. 실증 분석
• Ⅴ. 결 론