호텔기업의 기술기반 셀프서비스 수용의 통합기술수용 모델(UTAUT)이 태도 및 사용의도에 미치는 영향 - 태도의 매개효과를 중심으로 - = Effect of' Customer's Acceptance of Technology-Based Self-Service in Hotel Companies on Attitude and Intention to Use - An Application of the UTAUT Model and the Mediating Effect of Attitude -

다국어 초록 (Multilingual Abstract)

The purpose of this study was to application of the UTAUT examine the effect of customer's acceptance of technology-based self-service in hotel companies on attitude and intention to use. In addition, it is to understand the moderating effect of attitude in the relationship between UTAUT's influence on intention to use. In order to achieve the purpose of this study, the study was conducted by establishing a hypothesis through precedent studies and verifying the hypothesis through empirical testing. Survey data were collected form 295 hotel customers. As a result of the hypothesis test, it was identified that among the factors constituting UTAUT, performance expectancy, facilitation condition, and effort expectancy affect attitudes. Attitude was found to affect intention to use. And the mediating effect of attitude was identified in the effect of performance expectations and facilitation conditions on intention to use. Based on these results, this study provides ways to increase the attitude and intention to use TBSS in hotel companies.