스포츠관광 참가자의 목표지향적 행동이 관광행동에 미치는 영향 = The Effect of Sports Tourist Participant’s Goal-directed Behavior on Tourist Behavior

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the effect of sports tourist participant’s goal-directed behavior on tourist behavior. Independent variable was the goal-directed behavior, Mediating variable were passion, prior knowledge. Finally, dependent variable was tourist behavior. The subjects of the study were Z77 questionnaires who sports tourist community member. This study used PASW Ver 18.0 for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and AMOS 7.0 for confirmatory factor analysis and structural equating modeling. The results were as follows: First, attitude had a significant influence on desire. Second, subjective norm had a significant influence on desire. Third, positive anticipated emotion had a significant influence on desire. Fourth, negative anticipated emotion had a non-significant influence on desire. Fith, perceived behavioral control had a significant influence on desire. Sixth, perceived behavioral control had a significant influence on tourist behavior. Seventh, desire had a significant influence on tourist behavior. Eighth, prior knowledge had a significant influence on desire. Ninth, prior knowledge had a significant influence on tourist behavior.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌

참고문헌 (Reference)

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