DBMS를 통한 고객감동창출 방안에 관한 연구 = A study on the Plan to Touch Customer to the Heart through DBMS

다국어 초록 (Multilingual Abstract)

21C is an information-oriented age. Various and rapid change in market is required of us today. To meet demand of market have to reach the level to touch customer to the heart on the products and service Industries furnished only when we can secure competitive power.
Therefore this study is focused on how to make efficient use of customer's demand and how to satisfy each customer and consider the importance of DBMS which is key to resolve above subject and access to new managing know-how.
Besides, after reseach a few industries' case, prosecute the study of courses to access at the time of establishing the marketing system of database, and at the same time, by considering of concrete program to capable of carrying out the marketing strategy, prosecuted the study of necessity and effectiveness at the time of applying this system to the restarants.
If industries do not recognize the importance on how to touch and how to satisfy customers to the heart, such industries can not survive in the 21C.
Therefore, to satisfy and touch customers to the heart have to be accessible to customers. To meet customer's demand quickly for customers is just the spirit of industry. The managing to satisfy and touch customer to the heart become with the most fundamental information, this is just marketing efficient use of information on customers prepared before the fact.

목차 (Table of Contents)

• Ⅰ. 서론
• 1. 연구의 배경
• 2. 연구의 목적과 문제제기
• 3. 연구의 범위
• Ⅱ. DBMS의 이론적 고찰
• 1. DBMS의 정의와 이해
• 2. DBMS의 기초
• 3. DBMS와 관련된 마케팅 소개
• Ⅲ. DB 마케팅 시스템 구축
• 1. 데이터베이스 마케팅 시스템 구축모델
• 2. DBM 시스템 구축의 성공요건
• 3. DBM 시스템 구축시의 역할의 명확화
• 4. 고객 DB 구축 실행과정
• Ⅳ. DBMS 개념활용 기업사례
• Ⅴ. 결론
• 1. 고객관리의 중요성 제고
• 2. 연구의 한계점
• <참고문헌>
• <ABSTRACT>