1 Reichheld, F. F, "Zero, defection: Quality comes to service" 68 (68): 105-111, 1990
2 Vaidyanathan, R, "Who is the fairest of them all? An attributional approach to price fairness perceptions" 56 : 453-463, 2003
3 Oliver, R.L, "Whence consumer loyalty?" 63 : 33-44, 1999
4 McGee, G. W, "Two (or more?) dimensions of organizational commitment: reexamination of the affective and continuance commitment scales" 72 (72): 638-642, 1987
5 Oppermann, M, "Tourism Destination Loyalty" 39 : 78-84, 2000
6 AECOM Economics, "Theme park index report"
7 Bolton, R.N, "The theoretical underpinnings of customer asset management: a framework and propositions for future research" 32 (32): 271-292, 2004
8 Gundlach, Greg T, "The structure of commitment in exchange" 59 (59): 78-92, 1995
9 Lin, C, "The spatial clustering effect of destination distribution on cognitive distance estimated and its impact on tourists' destination choices" 25 (25): 382-397, 2008
10 류기상, "The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions" Elsevier Science Ltd 27 (27): 459-469, 200809
11 Kim, H, "The relationship between brand equity and firms' performance in luxury hotels and chain restaurants" 26 (26): 549-560, 2005
12 Xia, L, "The price is unfair! A conceptual framework of price fairness perception" 68 (68): 1-15, 2004
13 Montello, D. R, "The measurement of cognitive distance: Methods and construct validity" 11 (11): 101-122, 1991
14 Dean, A. M, "The impact of the customer orientation of call center employees on cutomers' affective commitment and loyalty" 10 (10): 161-173, 2007
15 Kumar, N, "The effects of supplier fairness on vulnerable resellers" 32 (32): 54-65, 1995
16 김완수, "The effects of relational benefits on customers` perception of favorable inequity, affective commitment, and repurchase intention in fullservice restaurants" SAGE Publications 33 (33): 227-244, 200905
17 Yuan, J, "The effects of quality and satisfaction on awareness and behavioral intentions: exploring the role of a wine festival" 46 (46): 279-288, 2008
18 Chiang, C, "The effects of perceived price and brand image on value and purchase intention: Leisure travelers' attitudes toward online hotel booking" 15 (15): 49-69, 2006
19 남궁영, "The effects of interactional fairness on satisfaction and behavioral intentions: Mature versus non-mature customers" Elsevier 28 (28): 397-405, 200909
20 Gustafsson, A, "The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention" 69 (69): 210-218, 2005
21 Grewal, D, "The effects of buyer identification and purchase timing on consumers' perceptions of trust, price fairness, and repurchase intentions" 18 (18): 87-100, 2004
22 Sinha, I, "The effect of consumer price consciousness on private label purchase" 16 (16): 237-251, 1999
23 Oh, H, "The effect of brand class, brand awareness, and price on customer value and behavioral intentions" 24 (24): 136-162, 2000
24 Anderson, E. W, "The antecedents and consequences of consumer satisfaction for firms" 12 (12): 125-143, 1993
25 Kim, W, "The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships" 30 (30): 1139-1157, 2010
26 Byrne, B. M, "Structural equation modeling with AMOS: Basic concepts, applications, and programming" Erlbaum 2001
27 Anderson, J.C, "Structural equation modeling in practice: A review and recommended two-step approach" 103 (103): 411-423, 1988
28 Turner, W. L, "Shopping satisfaction for domestic tourists" 8 (8): 15-27, 2001
29 Delvin, S. J, "Selecting a scale for measuring quality" 5 (5): 12-17, 1993
30 Darnell, A. C, "Repeat visits to attractions: A preliminary economic analysis" 22 (22): 119-126, 2001
31 Gruen, T.W, "Relationship marketing activities, commitment, and membership behaviors in professional associations" 64 (64): 34-49, 2008
32 Kim, W, "Predictors of relationship quality and relationship outcomes in luxury restaurants" 30 (30): 143-169, 2006
33 Hyun, S, "Predictors of relationship quality and loyalty in the chain restaurant industry" 51 (51): 251-267, 2010
34 Lam, T, "Predicting behavioral intention of choosing a travel destination" 27 (27): 589-599, 2006
35 Baldauf, A, "Performance consequences of brand equity management: evidence from organizations in the value chain" 12 (12): 220-236, 2003
36 Campbell, M, "Perceptions of Price Unfairness: Antecedents and Consequences" 36 (36): 187-199, 1999
37 Bagozzi, R.P, "On the evaluation of structural equation models" 16 (16): 74-94, 1988
38 Finkel, N. J, "Not fair! The typology of commonsense unfairness" American Psychological Association 2001
39 Hair, F. J, "Multivariate data analysis with readings. (5th ed.)" Prentice Hall 1998
40 Kim, W, "Multidimensional customer-based brand equity and its consequences in mid priced hotels" 32 (32): 235-254, 2008
41 Briggs, R, "Methodologies for the measurement of cognitive distance, In Environment Knowing" Dowden, Hutchinson and Ross 325-334, 1976
42 Fullerton, G, "Mediating, interactive and non-linear effects in service quality and satisfaction with service research" 19 (19): 124-136, 2002
43 Aker, D. A, "Measuring brand equity across products and markets" 38 (38): 102-120, 1996
44 Oliver, R.L, "Measurement and evaluation of satisfaction processes in retail settings" 57 (57): 25-48, 1981
45 Aaker, D. A, "Managing brand equity" The Free Press 1991
46 Shoemaker, S, "Loyalty: A Strategic Commitment" 39 (39): 12-15, 2003
47 Han, H, "Influencing factors on restaurant customers' revisit intention: The roles of emotions and switching barriers" 28 (28): 563-572, 2009
48 Fullerton, G, "How commitment both enables and undermines marketing relationships" 39 (39): 1372-1388, 2005
49 Kahneman, D, "Fairness as a constraint on profit seeking: Entitlements in the Market" 76 (76): 728-741, 1986
50 Ogba, I, "Exploring the impact of brand image on customer loyalty and commitment in China" 4 (4): 132-144, 2009
51 Bitner, M. J, "Evaluation service encounters: The effects of physical surroundings and employee responses" 54 (54): 69-82, 1990
52 Fornell, C, "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981
53 Matttila, A.S, "Emotional bonding and restaurant loyalty" 42 (42): 73-79, 2001
54 Shaver, P, "Emotion knowledge: Further exploration of a prototype approach" 52 (52): 1061-1086, 1987
55 Lazarus, R. S, "Emotion and Adaption" Oxford University Press 1991
56 Dodds, W.B, "Effects of price, brand, and store information on buyer' products evaluations" 28 (28): 307-319, 1991
57 Kwun, J, "Effects of Brand, Price, and Risk on Customers’ Value Perceptions and Behavioral Intentions in the Restaurant Industry" 11 (11): 31-49, 2004
58 Homburg, C, "Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay" 69 (69): 84-96, 2005
59 Grewal, D, "Do retail store environmental factors affect consumers' price acceptability? An empirical examination" 11 (11): 107-115, 1994
60 Sethi, V, "Development of measures to assess the extent to which an information technology application provides competitive advantage" 40 (40): 1601-1624, 1994
61 Dwyer, F. R, "Developing buyer-seller relationships" 51 (51): 11-27, 1987
62 Yoo, B, "Developing and validating a multidimensional consumer-based brand equity scale" 52 (52): 1-14, 2001
63 Konecnik, M, "Customer-based brand equity for a destination" 34 (34): 400-421, 2007
64 Johnson, M. S, "Customer satisfaction, perceived risk and affective commitment: an investigation of directions of influence" 22 (22): 353-362, 2008
65 Andaleeb, S. S, "Customer satisfaction in the restaurant industry: An examination of the transaction-specific model" 20 (20): 3-11, 2006
66 Hellier, P. K, "Customer repurchase intention: A general structural equation model" 37 (37): 1762-1800, 2003
67 Shoemaker, S, "Customer loyalty: The future of hospitality marketing" 18 : 345-370, 1999
68 Hyun, S, "Creating a model of customer equity for chain restaurant brand formation" 28 (28): 529-539, 2009
69 Kwun, D.J.W, "Consumers' evaluation of brand portfolios" 26 (26): 81-97, 2007
70 Fournier, S, "Consumers and their brands: Developing relationship theory in consumer research" 24 : 343-373, 1998
71 Zeithaml, V. A, "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence" 52 (52): 2-22, 1988
72 Bolton, L. E, "Consumer perceptions of price (un)fairness" 29 (29): 474-491, 2003
73 Oliver, R.L, "Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach" 53 (53): 21-35, 1989
74 Keller, K.L, "Conceptualizing, measuring, and managing customer-based brand equity" 57 (57): 1-23, 1993
75 Allen, C. T, "Comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience" 18 (18): 493-504, 1992
76 Meyer, J. P, "Commitment to organizations and occupations: Extension and test of a three-component conceptualization" 78 (78): 538-551, 1993
77 Meyer, J.P, "Commitment in the workplace: Toward a general model" 11 (11): 299-326, 2001
78 O'Donnell & Associates, "College spending behavior"
79 Wong, E, "College back-to-school spending up 13%"
80 Walmsley, D, "Cognitive distance: a neglected issue in travel behavior" 36 (36): 3-15, 1992
81 Chandrashekaran, R, "Assimilation of advertised reference prices: the moderating role of involvement" 79 (79): 53-62, 2003
82 Petrick, J. F, "Are loyal visitors desired visitors?" 25 (25): 463-470, 2004
83 Bei, L, "An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty" 14 : 125-140, 2001
84 Petrick, J.F, "An examination of golf travelers' satisfaction, perceived value, loyalty, and intentions to revisit" 6 (6): 223-237, 2001
85 International Association of Amusement Parks and Attractions, "Amusement park and attractions industry statistics"
86 Urbany, J. E, "All's not fair in pricing: An initial look at the dual entitlement principle" 1 (1): 17-25, 1989
87 Huffman, C, "Adjustments in performance measures: distributive and procedural justice effects on outcome satisfaction" 18 (18): 593-615, 2001
88 Bansal. H, "A three-component model of customer commitment to service providers" 32 (32): 34-50, 2004
89 Byrne, N. M, "A primer of LISREL: Basic applications and programming for confirmatory factor analytic models" Springer 1989
90 Bolton, R. N, "A dynamic model of the duration of the customer's relationship within a continuous service provider: The role of satisfaction" 17 (17): 45-65, 1998
91 Yi, Y, "A critical review of consumer satisfaction" 4 : 68-123, 1990
92 Danaher, P, "A comparison of question scales used for measuring customer satisfaction" 7 (7): 4-26, 1996