Anti-TV violence movement initiated by media watch-dog groups is regraded as the most active civil movement in Korea. Like the anti-violence campaign in 1970s and 1980s in America, the movement was organized by a few woman activists and supporting vol...
Anti-TV violence movement initiated by media watch-dog groups is regraded as the most active civil movement in Korea. Like the anti-violence campaign in 1970s and 1980s in America, the movement was organized by a few woman activists and supporting volunteers. Since they did not have enough resources to run the full-fledged campaigns, their activities were mainly confined to monitoring television program's content. They partially succeeded in reducing the amounts of broadcasting violent TV program. But, like a cat-and-mouse game, broadcasters repeatedly re-introduce the violent programs whenever media activists loosened their grips. Thus, it is a time to discuss about what would be the next steps and directions to take in the movement.
Based on the analysis of media activity groups' role in enacting Children's Television Act and Television Violence Act commissioned by Congress in early 1990s, three steps were recommended. First, the coalition with other concerned professional organization is required. Such organizations would be the nationwide parents' organizations, pediatric association, psychiatric association and other academic association interested in the effects of media violence on human behavior. Second, it is necessary to conduct efficient campaign to make anti-TV violence legislation. It is worth to know that the results of thousands of academic studies that continuously pointed the finger to TV violence as the prime culprit of juvenile violence did not play a major role in passing the Television Violence Act of 1990.
Rather, the tenacious anti-violence campaign heralded by Peggy Charen's Action for Children's Television was the prime force behind the scene. Third, the media activity group must understand the role of mass media in triad relationships among audience, broadcasters and regulatory body.