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      패션의류점 이미지가 재 구매의도에 미치는 영향: 브랜드친숙성 상호작용 효과 = The effect of Image of Fashion Apparel Stores on Repurchase Intention: Interaction Effect of Brand Familiarity

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      https://www.riss.kr/link?id=A104181296

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      다국어 초록 (Multilingual Abstract)

      Background The purpose of this study is to investigate the influence of brand image and store image on emotional trust and repurchase intention and emotional trust on repurchase intention, and then confirm the interaction effect of brand familiarity in the relationship between brand image, emotional trust and repurchase intention, and in the relationship store image, emotional trust, and repurchase intention.
      Methods The authors collected survey data from consumers who had experience purchasing clothes at fashion apparel stores. The statistical package of SPSS 23.0 and AMOS21.0 was used to evaluate the structure, validity and reliability of the factors and verify the research hypothesis.
      Results Brand image influenced emotional trust, while store image had no effect. Both brand image and store image influenced emotional repurchase intention. Emotional trust influenced repurchase intention. The interaction effect was significant in the relation to brand image, emotional trust and repurchase intention and in the relation store image, emotional trust and repurchase intention.
      Conclusion The marketing manager has the image of the store and brand image of the product in the store to enhance the image of the fashion apparel store and implement of marketing strategies that can be improving the familarity of the brand to the target customer to raising the level of emotional trust and encourage repurchase intention.
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      Background The purpose of this study is to investigate the influence of brand image and store image on emotional trust and repurchase intention and emotional trust on repurchase intention, and then confirm the interaction effect of brand familiarity i...

      Background The purpose of this study is to investigate the influence of brand image and store image on emotional trust and repurchase intention and emotional trust on repurchase intention, and then confirm the interaction effect of brand familiarity in the relationship between brand image, emotional trust and repurchase intention, and in the relationship store image, emotional trust, and repurchase intention.
      Methods The authors collected survey data from consumers who had experience purchasing clothes at fashion apparel stores. The statistical package of SPSS 23.0 and AMOS21.0 was used to evaluate the structure, validity and reliability of the factors and verify the research hypothesis.
      Results Brand image influenced emotional trust, while store image had no effect. Both brand image and store image influenced emotional repurchase intention. Emotional trust influenced repurchase intention. The interaction effect was significant in the relation to brand image, emotional trust and repurchase intention and in the relation store image, emotional trust and repurchase intention.
      Conclusion The marketing manager has the image of the store and brand image of the product in the store to enhance the image of the fashion apparel store and implement of marketing strategies that can be improving the familarity of the brand to the target customer to raising the level of emotional trust and encourage repurchase intention.

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      참고문헌 (Reference)

      1 한상미, "패션브랜드와 아티스트의 이미지 유사성 차이가 콜레보레이션 성과에 미치는 영향" 한국패션디자인학회 13 (13): 15-37, 2013

      2 최철재, "점포 내부의 시각단서가 매장이미지와 감정 및 구매의도에 미치는 영향과 매장이미지의 매개역할" 한국유통경영학회 19 (19): 5-20, 2016

      3 정경식, "식품 제외한 모든 상품 온라인 앞서"

      4 정정욱, "새롭지 않으면 밀린다. 패션업계는 세대교체 중"

      5 Rahinel, R., "make joint consumption experience more enjoyable" 39 : 1290-1299, 2012

      6 Aghekyan-Simonian, M., "The role of product brand image and online store image on perceived risks and online purchase intentions for apparel" 19 : 325-331, 2012

      7 Hu, J., "The role of brand image congruity in chinese consumers’ brand preference" 21 (21): 26-34, 2012

      8 Mano, T. T., "The effects of familiarity on cognitive maps" 17 : 275-282, 1990

      9 Bloemer, J., "On the relationship between store image, store satisfaction, and store loyalty" 32 (32): 499-513, 1998

      10 Kaul, S, "Imact of initial-trust-image on shopper trust and patronage intentions : a study of young, male apparel shoppers in india" 38 (38): 275-296, 2009

      1 한상미, "패션브랜드와 아티스트의 이미지 유사성 차이가 콜레보레이션 성과에 미치는 영향" 한국패션디자인학회 13 (13): 15-37, 2013

      2 최철재, "점포 내부의 시각단서가 매장이미지와 감정 및 구매의도에 미치는 영향과 매장이미지의 매개역할" 한국유통경영학회 19 (19): 5-20, 2016

      3 정경식, "식품 제외한 모든 상품 온라인 앞서"

      4 정정욱, "새롭지 않으면 밀린다. 패션업계는 세대교체 중"

      5 Rahinel, R., "make joint consumption experience more enjoyable" 39 : 1290-1299, 2012

      6 Aghekyan-Simonian, M., "The role of product brand image and online store image on perceived risks and online purchase intentions for apparel" 19 : 325-331, 2012

      7 Hu, J., "The role of brand image congruity in chinese consumers’ brand preference" 21 (21): 26-34, 2012

      8 Mano, T. T., "The effects of familiarity on cognitive maps" 17 : 275-282, 1990

      9 Bloemer, J., "On the relationship between store image, store satisfaction, and store loyalty" 32 (32): 499-513, 1998

      10 Kaul, S, "Imact of initial-trust-image on shopper trust and patronage intentions : a study of young, male apparel shoppers in india" 38 (38): 275-296, 2009

      11 Kremer, F., "How store brands build retailer brand image" 40 (40): 528-543, 2007

      12 Ming, T. T., "Hierarchical chain of consumer-based brand equity from the best food industry" 10 (10): 67-79, 2011

      13 Moorman, C., "Factors affecting trust in market research relationships" 57 : 81-101, 1993

      14 Darden, W. R., "Exploring the concept of affective quality : expanding the concept of retail personality" 29 (29): 101-109, 1994

      15 Diallo, M. F., "Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market" 19 (19): 360-367, 2012

      16 Mikhailotchenko, A., "Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall" 62 : 931-938, 2009

      17 Martenson, R., "Corporate brand image, satisfaction and store loyalty" 35 (35): 544-555, 2007

      18 Erdem, O., "Consumer values and the importance of store attributes" 27 (27): 137-144, 1999

      19 Sirdeshmukh, D., "Consumer trust, value, and loyalty in relational exchanges" 66 : 15-37, 2002

      20 Hellier, P., "Consumer repurchase intention: a general structural equation model" 33 (33): 1762-1800, 2003

      21 Orth, U. R., "Consumer loyalty to family versus non-family business : the roles of store image, trust and satisfaction" 16 : 248-259, 2009

      22 -Keller, K. L., "Conceptualizing, measuring, and managing customer-based brand equity" 57 : 1-22, 1993

      23 Kent, R. J., "Competitive interference effects in memory for advertising : are familiar brands exempt?" 7 : 159-169, 2001

      24 Oliver, R. L., "Cognitive, affective and attribute bases of the satisfaction response" 20 (20): 418-430, 1993

      25 Johnson, T., "Cognitive and affective trust in service relationships" 58 : 500-507, 2005

      26 Zur, A., "Cognitive and affective trust between australian exports and their overseas buyers" 20 : 73-79, 2015

      27 Wilson, M., "Chain Store Age" Lebhar Friedman Inc 2007

      28 Shehryar, O., "Buyer behavior and procedural fairness on pricing: exploring the moderating role of product familiarity" 14 (14): 271-276, 2005

      29 Akrout, H, "Affective trust in buyer-seller relationships : a two-dimensional scale" 31 (31): 260-273, 2016

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2022 평가예정 재인증평가 신청대상 (재인증)
      2019-01-01 평가 등재학술지 유지 (계속평가) KCI등재
      2016-01-01 평가 등재학술지 선정 (계속평가) KCI등재
      2015-12-01 평가 등재후보로 하락 (기타) KCI등재후보
      2014-09-02 학회명변경 영문명 : Society of Korea Design Trend -> Korea Society of Design Trend KCI등재
      2011-01-01 평가 등재 1차 FAIL (등재유지) KCI등재
      2009-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2007-12-13 학술지명변경 외국어명 : Korea Design Forum -> Journal of Korea Design Forum KCI등재
      2007-10-24 학회명변경 한글명 : 한국과학예술디자인학회 -> 한국디자인트렌드학회
      영문명 : Korea Science & art Academy of Design (KSAD) -> Society of Korea Design Trend
      KCI등재
      2007-04-23 학회명변경 한글명 : 한국디자인트랜드학회 -> 한국과학예술디자인학회
      영문명 : Korea Design Trend Association -> Korea Science & art Academy of Design (KSAD)
      KCI등재
      2006-06-10 학술지명변경 외국어명 : Journal Korea Society of Design Forum -> Korea Design Forum KCI등재
      2006-02-06 학회명변경 한글명 : 한국디자인포럼학회 -> 한국디자인트랜드학회
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      2006-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2005-10-31 학회명변경 영문명 : The Korea Sociaty of design forum -> The Korea Society of Design Forum KCI등재후보
      2005-10-12 학술지명변경 한글명 : 한국디자인포름 -> 한국디자인포럼
      외국어명 : 미등록 -> Journal Korea Society of Design Forum
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      2005-09-26 학회명변경 한글명 : 한국비쥬얼디자인학회 -> 한국디자인포럼학회
      영문명 : The Korea Sociaty Of Visual Design -> The Korea Sociaty of design forum
      KCI등재후보
      2005-05-30 학술지등록 한글명 : 한국디자인포름
      외국어명 : 미등록
      KCI등재후보
      2005-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      2004-01-01 평가 등재후보학술지 유지 (등재후보1차) KCI등재후보
      2003-01-01 평가 등재후보학술지 유지 (등재후보1차) KCI등재후보
      2002-01-01 평가 등재후보 1차 FAIL (등재후보1차) KCI등재후보
      2001-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 0.43 0.43 0.45
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      0.43 0.43 0.631 0.12
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