전기자동차의 지각된 위험이 이용의도에 미치는 영향 연구 = The Influence of Perceived Risks about Electric Vehicle on Use Intention: Focusing on Je-ju Special Self-Governing Province

다국어 초록 (Multilingual Abstract)

Purpose - Jeju special self-governing province is the main stage of electric vehicle. Jeju special self-governing province is faithful to its role as a test bed for electric vehicles. The majority of electric vehicles in operation in Korea are located in Je-ju. Accoding to the situations, the purpose of this study is to investigate the effect of perceived risk of electric vehicle to use intention in Jeju special self-governing province. Perceived risks are consist of 4 sub variable(1. finicial risk, performance risk, physical risk, psychological risk, time risk). Through our study, we will identify the risk factors and present solutions for them.
Research Design, Data & Methodology - In order to achieve the purpose of this study, We organized questionnaire after setting a hypothesis based on the theoretical background. The survey was given to 20’s~50’s consumers who doesn’t have an electric vehicle. The surveys were conducted both offline and online. For analysis, Spss statistics ver.20 was used. The hypothesis testing is analyzed through multiple regression analysis. The result are as follows.
Results - Fist, The financial risks of electric vehicles did not negatively affect the intention to use. Second, The performance risk of electric vehicles did not negatively affect the intention to use. Thirds, The physical risks of electric vehicles did negatively affect the intention to use. Fourth, The psychological risks of electric vehicles did not negatively affect the intention to use. Finally, The tims risks of electric vehicles did negatively affect the intention to use. In particular, we found that physical risk had the greatest effect on use intention. Although the influence is weak, time risk also affects on use intention.
Conclusion - Through our research, Jeju special self-governing province, related scholars and stakeholders are expected to be a great help in popularizing electric vehicles category. It may also affect subsequent studies on risk factors in the electric vehicle.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 선행연구 고찰
• 3. 연구모형 및 가설
• 4. 연구방법론
• 5. 연구결과
• 6. 연구결과 토론 및 시사점
• References

참고문헌 (Reference)

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