라이프스타일에 따른 HMR 소비행동연구 = 영유아를 식품 대상으로

다국어 초록 (Multilingual Abstract)

Now a days, in present day life, with increase of nuclear family, families became children thinker, and they want to buy half-cooking food and complete-cooking food than home made food, and because of this, rate of HMR(Home Meal Replacement) is increasing. When we search existing advanced research, many studies about HMR or life style were performed, but, especially, studies about HMR foods for infants are still insufficient. Therefore, this study is based on Blaszek(2002), and I performed cluster analysis for consuming condition by females who raise infants, which was based on subdivision about female`s life style. Therefore, I want to provide basic data of marketing and implication for feeling enough value by HMR(Home Meal Replacement) consumer. Therefore, through this study, I suggest basic data which is about consuming condition of HMR by female consumers who raise infants, and I think that through study of consuming condition for HMR, if better food for infants which is based on new product development concept will be developed and credible and hygienic production and circulation can be leaded, we can anticipate activation of HMR market. First, most people purchase items in major supermarkets. People ages 26-30 have been making more purchasing online. If more young mothers with small children had effective internet information, the market flexibility would be better handled.. Second, people with low income had trouble purchasing HMR. HMR which are nutritious and used for hygiene should have lower prices to be easily purchased by low income families.