절화 백합의 수출 증대 방안

국문 초록 (Abstract)

본 연구는 백합의 수출과정에서 발생하는 문제점에 대한 해결방안을 마련하고 수출 증대를 위한 대책을 강구한 것이다. 수출용 백합 생산비의 대부분(50% 정 도)을 차지하는 구근 비의 절감을 위하여 수출국가가 선호하는 국내 품종을 개발하고 개발 품종의 구근을 대량으로 생산할 수 있어야 한다. 생산자 조직과 수출 업체의 협의체를 구성하여 수출전문생산단지를 구축하 고 현재 일본에 집중된 수출구조에서 가까운 러시아와 중국 등의 다양한 국가로의 시장 개척이 필요하다. 또 한 수출대상국 현지의 백합 소비 형태를 파악하여 백 합수입국의 요구 시기에 맞추어 상품을 개발하여야 한 다. 관세인하와 식물검역기간 단축 등의 국제적 교섭을 강화하고 차별화된 브랜드와 새로운 마케팅 방법의 도 입이 필요하다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to come up with ways for solving problems that arise in the course of export of the lilies and take measures for increasing exports. To reduce the cost of imports of the lily bulb that accounts for most of the production of export lilies. It is necessary to be able to develop domestic varieties preferred in export countries, and to produce the lily bulbs of developed varieties in bulk. It is also needed to construct a production complex specializing in the export by organizing a council between producer organizations and exporters and to expand into new markets in the Russian Far East and China which are geographical close to by coming out of the export system currently focused. In addition, it is required to develop products according to the season required by the importing country by figuring out the pattern of local consumption of the export market. Lastly, it is necessary to strengthen the international negotiations and to differentiate the brand new marketing methods to ensure tariffs are reduced and plant quarantine period is shortened.

참고문헌 (Reference)

1 박기환, "일본 소비자의 백합 선호도 분석과 수출확대 방안" 한국식품유통학회 28 (28): 25-44, 2011

2 신일섭, "배 검은별무늬병 저항성 육종재료 탐색" 한국원예학회 22 (22): 63-68, 2004

3 이향미, "강원도 백합 수출 생산농가의 기술적 효율성에 관한 실증 분석" 한국농식품정책학회 38 (38): 449-474, 2011

4 Nam, W.S., "Trends and implications of Japan’s consumption patterns" Global Business 38-, 2008

5 Choi, J.J., "Studies on bulb harvesting time to production of high quality bulb for forcing culture in Lilium Oriental hybrids" 15 : 639-640, 1997

6 Lee, J.H., "Research on actual management condition of greenhouse horticulture in the Netherlands" RDA 186-, 2009

7 Rural Development Administration, "Regional Agricultural income data for 2009"

8 Kim, J.K., "Rapid and mass production of small bulblets through in vitro suspension culture of bulblet scale in Lilium spp" 14 : 322-323, 1996

9 Kim, K.P., "Operating model and manual for specializes inexporting organization of lily systematization" Krei.Kyung-hee info. Press 2008

10 "Ministry for Food, Agriculture, Forestry and Fisheries(MIFAFF)"

11 "Korea Trade Investment Promotion Agency (KOTRA)"

12 "Korea International Trade Association (KITA)"

13 Gouk, S.Y., "Flower distribution structure of Japan" 45 : 19-29, 2010

14 Choi, J.J., "Effect of harvesting time and storage condition ongrowth and flowering of oriental hybrid lily “CasaBlanca”" 20 : 118-, 2005

15 Oh, J.S., "Development of rapid bulb production technique by tank and nutri - culture in Lilium spp. ; I. Influence of humidity , osmoconditioning , PGR on bulblets proliferation in tank and plug - media" 15 : 268-269, 1995

16 Lee, S.H., "Cultivation environment compares Korea’s lily bulb" 1996 : 46-, 1996

17 Kang, D.J., "Article: Effect of nursery management methods during scaling on bulblet development and flowering in Lilium spp" 28 : 457-463, 1996

18 Wu, S.M., "Around fifty: power consumption group"

19 Kang, C.Y., "A trend of overseas lily markets and its export promotion strategies" Krei. Moonwonsa Press 2009

20 Park, K.H., "A study on the increasing export for vegetables and floricultures" KREI. Cree Commun. Press 2010