The role of satisfaction in fashion marketing: a meta-analysis

다국어 초록 (Multilingual Abstract)

We analysed the antecedents and consequents of satisfaction in the fashion industry. Due to the number of primary papers found in the systematic review with applications in different fashion contexts, we opted to analyse possible moderators. This metaanalysis was undertaken in three distinct steps: a data search, a data collection process and a process of data coding and analysis.
We analysed studies published between 1993 and 2017. Thirtyseven studies were found to be valid with respect to this research.
The studies generated 283 observations. Our results present a global synthesis of the antecedents and consequents of satisfaction in the fashion industry. Fifteen antecedents and 17 consequents were found to have a positive and significant effect size for the satisfaction construct in the fashion industry.

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