전자상거래에서 고객선호기반의 의사결정모델 에이전트 시스템에 관한 연구 = A Study on the Decision Model Agent System based on the Customer's Preference in Electronic Commerce

다국어 초록 (Multilingual Abstract)

Recently, searching agent systems to help purchase of products between business and customer have been actively studied in Electronic Commerce(EC). However, the most of comparative searching agent systems are only provided customers with searching results by the keyword-based search, and is not support the efficient decision models to be selected products considering the customer's requirements.
This paper proposes the decision agent system applied decision model as well as searching functions based on the keyword-input to be selected useful products in EC. The proposed decision agent system is consist of the user interface, provider interface, decision model. Especially, as the example of the decision model, this paper is designed and implemented the prototype of decision agent system which is normalized the searching data and value of customer's preference weight as to each attribute, and orderly provided customers with computed results. This agent system is also carried out sensitive analysis according to the reflection ratio of the each attribute.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 관련연구
• 2.1 전자상거래 에이전트
• 2.2 비교 쇼핑 에이전트
• Ⅲ. 비교검색 및 의사결정모델 에이전트 시스템 구성
• 3.1 의사결정모델 필요성
• 3.2 의사결정모델 에이전트 시스템 구성
• 3.3 고객선호기반의 다속성 의사결정 모델
• Ⅳ. 의사결정모델의 프로토타입 구현 및 분석
• 4.1 고객선호기반 모델의 프로토타입 구현
• 4.2 고객선호도에 따른 민감도 분석
• Ⅴ. 결론
• 참고문헌
• Abstract