Recognizing that the character design has been a pillar of the culture industry, We developed the characters with Korean images to publicize the Korean culture more friendly and at the same time contribute to create relevant revenue. The Korean charac...
Recognizing that the character design has been a pillar of the culture industry, We developed the characters with Korean images to publicize the Korean culture more friendly and at the same time contribute to create relevant revenue. The Korean characters, as the media of delivering Korean sense, have the business value and additionally can be the means of communication to stir up the Korean culture and sense. The folklore plays have carried our game culture when being done and converted as a changed type with a certain historical identity in the Korean peninsula. Besides, they, having play feature, recreational feature and art feature, are adequate for expressing Korean images because they have expressed the sensibility and emotion of Koreans very well. We expressed the Korean images by developing the characters of Wunge and Wungsune that are personified bears adopted from the kite-flying, a well-known and familiar traditional folk game to not only adults but also children, and the DanGun Myth, a state-founding myth. The development of characters with Korean images has been processed in the series of concept selection, design sketch, characters design, characters completion, and characters evaluation. Based on the evaluation of the characters designed from this study, folklore plays are adequate to express the Korean images and characters of Wunge and Wungsune show well the Korean images and folklore plays as Korean game culture. And they are excellent in the aesthetic point of view. Wunge and Wungsune are well matched with other folklore plays like seesaw and kicking game, not to mention the kite-flying so they could be adapted to various other folklore plays. If we can develop various characters with Korean images and use them in several areas, they will greatly contribute to the effective publicity activities on the traditional culture, the rise of national images, and the creation of economic added value.