韓國企業의 中國 物流市場 進出方案에 關한 硏究 = A Current Situation of China’s Distribution Market and Promotion Policies of Korean Enterprises to China Market

다국어 초록 (Multilingual Abstract)

Korean enterprises attempt to enter the China distribution market as a promising future industry. Especially, with the entry into the WTO system, China opened its distribution market to foreign companies, which gave new opportunity for them. In China, distribution industry is in the beginning state but China has a great potentiality in the distribution industry.
Not only foreign enterprises but also local enterprises in China expands outsourcing system for the efficiency of distribution service.
To meet this trend, Korea must make a promotion plans to the Chinese distribution market as follows :
First, Korean distribution enterprises attempting to the China market have prior research for the market. In addition to this, the enterprises should get through knowledge for the market and the area.
Second, the enterprises should systematically analyze and understand the legal procedures, legal systems and the market policies relating to the distribution system.
Third, to get hegemony in the huge distribution market of China Korean enterprise should strategically expand their scale for competing the global huge enterprises other countries
It in also necessary to make systems for the cooperation with the local enterprises of other countries.
Fourth, Korean enterprises should set up the differentiated competitive power by using the advanced IT and distribution service.
Fifth, Korean goverment build the cooperation systems between Korea and China for setting up the long-term development strategics between them.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 序論
• Ⅱ. 中國의 物流市場 發展과 改革措置
• Ⅲ. 中國의 物流市場 現況과 問題點
• Ⅳ. 韓國企業의 對中國 物流市場 進出方案
• Ⅴ. 結論
• 參考文獻