광고게임(Advergame)의 설득의도에 대한 어린이의 이해와 광고게임에 관한 교육 프로그램의 효과

목차 (Table of Contents)

• 초록
• 1. 연구배경 및 연구 목적
• 2. 이론적 배경 및 연구문제
• 1) 광고게임의 정의와 문제점
• 2) 설득지식모델(Persuasion Knowledge Model)과 어린이의 광고에 대한 이해
• 3) 인지처리 능력의 성숙과 설득지식의 향상
• 4) 초등학교 2-3학년 어린이에 대한 연구 중요성
• 5) 미디어 교육을 통한 설득지식 향상
• 3. 연구방법
• 1) 실험 개요
• 2) 변인 측정
• 4. 연구결과
• 5. 결론 및 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

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