The purpose of this study is to empirically analyze influence relationship that satisfactory level has on loyalty according to lifestyle of visitors of Sancheong Oriental Medical Herb Festival. The study results are as follows. First, the group that p...
The purpose of this study is to empirically analyze influence relationship that satisfactory level has on loyalty according to lifestyle of visitors of Sancheong Oriental Medical Herb Festival. The study results are as follows. First, the group that pursues various lifestyles was classified as group 1 and the group that considers individuality was classified as group 2. Second, it examined significant difference about satisfactory level between groups according to the group 1 and group 2 that were classified through a group analysis. Third, it was evaluated that loyalty of the group that pursues various lifestyles was higher in all measurement items. As a result, the study proved there is effect on satisfactory level and loyalty according to significant different between groups and understanding of each characteristic of visitor`s lifestyle.