골프 관심도가 시청만족과 수용태도에 미치는 영향 = The Effect of the Concerns of Golf on Viewing Satisfaction and an Attitude of Acceptance of Golf Channel

다국어 초록 (Multilingual Abstract)

This study is to examine the effect of the concerns of golf on viewing satisfaction and an attitude of acceptance of golf channel. To test this, 377 golf channel viewers over the age of 20 were sampled from driving range users living in Kyeongido Yongin city. SPSS 15.0 program was used for analyzing data. Subjects were analyzed with exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The conclusions are as follows: First, the concerns of golf channel had positive influence on the behavioral and affective concern factors in external satisfaction and on the affective, behavioral and cognitive concern factors in internal satisfaction. Second, the concerns of golf channel had positive influence on the affective concern factors in psychological attitude and on the affective and cognitive and behavioral concern factors in cognitive attitude. The concerns of golf channel had positive influence on the cognitive and affective concern factors but negative influence on behavioral concern factors in individual attitude. Third, viewing satisfaction had positive influence on external satisfaction in psychological satisfaction, on external satisfaction and internal satisfaction in cognitive attitude and on external satisfaction and internal satisfaction in individual satisfaction.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌