소비자의 휴대전화 단말기 및 통신서비스 선택 = Consumer`s Choice of mobile Phone and Communication Service

다국어 초록 (Multilingual Abstract)

The purpose of this research is to find out the decision type of the mobile phone which includes a complicated purchase intent decision process. In order to research empirically, two advanced interviews were implemented for 2 times, and the questionnaires were completed through the interviews. The result is as follows. The decision types were divided into five types: terminal priority in same mobile communication company decision terminal priority in different mobile communication company decision, terminal decision, same mobile communication company priority decision type, and different mobile communication company priority decision type. The difference of the mobile phone decision in accordance with the subjects` socio-economic features were found by theft marital status and residential area. This is the result of showing the different decision types of mobile phone depending on personal variables. Therefore, it would be facilitated as a meaningful base data to carry out related researches to develop a consumer education program to guide buying a mobile phone and to develop a product-service converged mobile phone system.