Food Tourism has been recognized as one of the fastest growing forms of tourism. The most profitable method of tour product with resource of food is that held event.
This study was aimed that understood characters of visitors for competition on food ...
Food Tourism has been recognized as one of the fastest growing forms of tourism. The most profitable method of tour product with resource of food is that held event.
This study was aimed that understood characters of visitors for competition on food festival in festival event market.
We empirically examined how much have intention to visit among three major Korean food Festival; Kyounju Korean Traditional Drink & Rice Cake Festival, Namdo Food Festival, Kwangju. Kichi Fesival. It was Namdo Food Festival that has the highest visiting intention through potential visitors among three case festivals.
Because we tried to seek marketing devices for attracting significant numbers of visitors, the results will be contributed as useful guidance for organizer and marker of food festivals.