지식공유활동 및 커뮤니티 활성화에 미치는 영향요인과 자발적 지식제공의지의 조절효과에 관한 연구 = 전문·비전문 지식커뮤니티를 중심으로

다국어 초록 (Multilingual Abstract)

This study aims to test the impact factors of knowledge sharing behavior and community revitalization and the moderating effects of willingness of knowledge contributing in professional and non-professional knowledge community.
Based on social cognitive theory, innovation diffusion theory and social capital theory, we develop the research model and hypotheses, and verify them empirically.
Online survey is conducted in professional knowledge community site(i.e. enterprise institute, finance, bank, teacher, educational administration agency) and non-professional knowledge community site(i.e. portal site. cafe community). A total of 310 samples were responded and 297 samples are usable. To test hypotheses Partial Least Square method is used.
In knowledge community, the results founded that self-efficacy, perceived relative advantage, and reciprocity were statistically significant on knowledge acquisition behavior, perceived relative advantage, reciprocity, and trust were statistically significant on knowledge contributing behavior. Knowledge acquisition behavior was statistically significant on knowledge utilization and knowledge community revitalization and knowledge contributing behavior was statistically significant on knowledge community revitalization. Knowledge utilization was statistically significant on knowledge community revitalization. The result shows that the relative orders of effects on knowledge acquisition are “self-efficacy > perceived relative advantage > reciprocity” and on knowledge contribution are “trust > reciprocity > perceived relative advantage.”
Also in professional knowledge community, moderating effect of willingness of knowledge contributing of relative advantage and trust were statistically significant on knowledge contributing behavior. In non-professional knowledge community, moderating effect of willingness of knowledge contributing of trust was statistically significant on knowledge contributing behavior.
This study contributes to understanding of the moderating effect of willingness of knowledge contributing on knowledge contributing behavior in knowledge community and gives strategic guidelines to knowledge community operators. Further implications for theory and practice were discussed in this study.

참고문헌 (Reference)

1 이상근, "혁신확산이론을 바탕으로 한 정보통신기술의 수용요인에 관한 분석적 실증연구" 한국정보시스템학회 14 (14): 257-276, 2005

2 이상훈, "지식이전 프로세스가 정보시스템 개발 프로젝트성과에 미치는 영향에 관한 연구" 금융지식연구소 5 (5): 97-138, 2007

3 이홍채, "지식공유와 업무성과에 관한 실증연구 -중앙행정기관을 중심으로-" 한국정부학회 18 (18): 515-538, 2006

4 이정승, "지식 커뮤니티 유형별 분류방법론" 한국정보시스템학회 19 (19): 167-181, 2010

5 이현정, "지식 기여자의 지식기여도에영향을미치는 요인에관한연구-국내온라인 지식 커뮤니티를 중심으로" 2007

6 소순후, "중소기업의 공급사슬관리시스템 수용에 관한 실증연구 : 기술수용모델과 혁신확산이론의 적용" 한국산업경제학회 17 (17): 1443-1466, 2004

7 전현규, "온라인 채용시험정보 커뮤니티 내에서 지식공유의도에 영향을 미치는 요인에 관한 연구" 한국지식경영학회 14 (14): 72-88, 2013

8 고준, "온라인 공간에서의 문제해결 :전문가 지식 네트워크에 관한 사례연구" 한국지식경영학회 6 (6): 149-167, 2005

9 백윤정, "실행공동체(CoP)내 지식공유의 영향요인： 구조적 특성과 관계적 특성의 조절효과를 중심으로" 한국지식경영학회 9 (9): 63-86, 2008

10 정재삼, "실행공동체 활성화를 위한 조직적지원전략 탐구" 21 (21): 139-158, 2003

11 채서일, "사회과학조사방법론" 학현사 2003

12 박종구, "뉴미디어 채택 이론" 커뮤니케이션북스 2012

13 전병호, "기업주도형 커뮤니티의 성공요인에 관한 탐색적 연구：커뮤니티 운영자 관점에서" 한국지식경영학회 9 (9): 15-34, 2008

14 김효근, "기업 내 Knowledge Management Systems(KMS)를 통한 지식이전 성공에 미치는 영향요인에 관한 연구 -구성주의 관점에서 수혜자의 채택동기를 매개로-" 한국경영학회 31 (31): 7-1037, 2002

15 김봉준, "가상공간에서의 사회적 교류가 가상공동체 몰입에 미치는 영향에 관한 연구: 한국과 인도를 비교하여" 한국경영정보학회 14 (14): 21-36, 2004

16 Davenport, T. H., "Working Knowledege : How Organizations Manage What They Know" Harvard Business School Press 1998

17 He, W., "What Drives Continued Knowledge Sharing? An Investigation of Knowledge-Contribution and –Seeking Beliefs" 46 : 826-838, 2009

18 Venkatesh, V., "User Acceptance of Information Technology : Toward a Unified View" 27 (27): 425-478, 2003

19 Chiu, C. M., "Understanding Knowldege Sharing in Virtual Communities : An Integration of Social Capital and Social Cognitive Theories" 42 (42): 1872-1888, 2006

20 Fukuyama, F., "Trust : The Social Virtues and the Creation of Prosperity" Hamish Hamilton 1995

21 Luarn, P., "Toward and Understanding of the Behavioral Intention to UseMobile Banking" 21 (21): 873-891, 2005

22 Chen, C. J., "To Give or To Receive? Factors InfluencingMembers' Knowledge Sharing and Community Promotion in Professional Virtual Communities" 47 : 226-236, 2010

23 Rheingold, H., "The Virtual Community:Homesteading on The Electronic Frontier" Addison-Wesley 1993

24 Wu, J. B., "The Norm of Reciprocity:Scale Development and Validation in the Chinese Context" 2 (2): 377-402, 2006

25 Allee, V., "The Knowledge Evolution: Expanding Organizational Intelligence" Butterworth- Heinemann 1997

26 Bourdieu, P., "The Form of Social Capital" Greenwood 241-258, 1986

27 Kim, J. H., "The Cognitive Selection Framework for Knowledge Acquisition Strategies in Virtual Communities" 31 : 111-120, 2011

28 Bandura, A., "Social Foundations of Thought and Action: A Social Cognitive Theory" Prentice-Hall 1986

29 Wood, R., "Social Cognitive Theory of Organizational Management" 14 (14): 361-384, 1989

30 Nahapiet, J., "Social Capital, Intellectual Capital, and the Organizational Advantage" 23 (23): 242-266, 1998

31 McFadyen, M. A., "Social Capital and knowledge Creation : Diminishing Returns of the Number and Strength of Exchange Relationships" 47 (47): 735-746, 2004

32 Tsai, W., "Social Capital and Value Creation : The Role of Intrafirm Networks" 41 (41): 464-476, 1998

33 Inkpen, A. C., "Social Capital Networks, and Knowledge Transfer" 30 (30): 146-165, 2005

34 Bandura, A., "Self-efficacy: The Exercise of Control" Freeman 1997

35 Grant, R. M., "Prospering in Dynamically-Competitive Environments : Organizational Capability as Knowledge Integration" 7 (7): 375-387, 1996

36 Tsai, M. T., "Programmer Perception of Knowledge-sharing Behavior under Social Cognitive Theory" 37 : 8479-8485, 2010

37 Hsu, M. H., "Predicting Electronic Service Continuance with a Decomposed Theory of planned Behavior" 23 (23): 359-373, 2004

38 Jadin, T., "Personality Traits and Knowledge Sharing in Online Communities" 29 : 210-216, 2013

39 Cowan, D. D., "New Role of Community Networks" 41 (41): 61-63, 1998

40 Hagel, J., "Net Gain-expanding Markets through Virtual Communities" Havard Business School Press 1997

41 Hair, J., "Multivariate Data Analysis" Prentice Hall 1998

42 Yoo, Y. J., "Media and Group Cohesion : Relative Influences on Social Presence, Task Participation and Group Consensus" 25 (25): 371-390, 2001

43 Butler, B., "Leadership at a distance" Lawrence Erlbaum Publishers 2002

44 Kogut, B., "Knowledge of the Firm. Combinative Capabilities, and the Replication of Technology" 3 (3): 383-397, 1992

45 Ipe, M., "Knowledge Sharing in Organizations : A Conceptual Framework" 2 (2): 337-359, 2003

46 Hsu, M. H., "Knowledge Sharing Behavior in Virtual Communities : The Relationship between Trust, Self-efficacy, and Outcome Expectations" 65 : 153-169, 2007

47 Budman, M., "Internet Life : What Your Customers are Doing Online" 40 (40): 59-60, 2003

48 Krackhardt, D., "Informal Networks : The Company Behind the Chart" 71 (71): 104-111, 1993

49 Hu, Y., "Hyperlinked Actors in the Global Knowledge Communities and Diffusion of Innovation Tools in Nascent Industrial Field" 33 : 38-49, 2013

50 Bandura, A., "Human Agency in Social Cognitive Theory" 44 (44): 1175-1184, 1989

51 Lin, M. J. J., "Fostering the Determinants of Knowledge Sharing in Professional Virtual Communities" 25 : 929-939, 2009

52 Fornell, C., "Evaluating Structural Equations Models with Unobservable Variables and Measurement Error" 18 : 39-50, 1981

53 Fernback, J., "Cyber-Society: Computer-Mediated Communication and Community" Sage 1997

54 Jones, S., "Cyber Society: Computer-mediated Communication and Community" Sage 10-35, 1995

55 Scribner, J. P., "Creating Professional Communities in Schools Through Organizational Learning : An Evaluation of a School Improvement Process" 35 (35): 130-160, 1999

56 Wegner, E., "Communities of Practice-Learning, Meaning and Identity" Cambridge University Press 1998

57 Bressler, S. E., "Communities of Commerce : Building Internet Business Communities to Accelerate Growth, Minimize, Risk, and Increase Customer Loyalty" McGraw-Hill 2000

58 Wellman, B., "Communities Cyberspace" Routledge 167-194, 1999

59 Rogers, E. M., "Communication of Innovations: A Cross-Cultural Approach" The Free Press 1995

60 Bock, G. W., "Breaking the Myths of Rewards : and Exploratory Study of Attitudes about Knowledge Sharing" 15 (15): 14-21, 2002

61 Andrews, D., "Audience-specific Online Community design" 45 (45): 64-68, 2002

62 Westheimer, J., "Among School Teachers: Community Autonomy and Ideology in Teachers' Work" Teachers College Press 1998

63 Fornell, C. R., "Advanced Methods of Marketing Research" Blackwell 57-78, 1994

64 Cohen, J., "A power primer" 112 (112): 155-159, 1992

65 Bock, G. W., "A norms enough? The Role of Collaborative Norms in promoting Organizational Knowledge Seeking" 15 (15): 357-367, 2006

66 Quigley, N. R., "A Multilevel Investigation of the Motivational Mechanisms Underlying Knowledge Sharing and Performance" 18 (18): 71-88, 2007