An Exploratory Content Analysis of a Saudi Women’s Beauty Products’ Discussion Forum

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. Introduction
• Ⅱ. Research Background
• 2.1. Cultural Effects
• 2.2. Gender Effects
• 2.3. The Arab Woman’s Perspective
• Ⅲ. Conceptual Model
• 3.1. Information System Continuance Model(ISCM)
• 3.2. Information Adoption Model (IAM)
• 3.3. Knowledge Contribution Model (KCM)
• Ⅳ. Method
• 4.1. Study Context
• 4.2. Data Collection and Analysis
• Ⅴ. Results and Discussion
• 5.1. Argument Quality
• 5.2. Community Bonding
• 5.3. Receiver Involvement
• 5.4. Information Needs Fulfilment and Information Usefulness
• 5.5. Source Credibility
• 5.6. Offline Activities and Satisfaction
• Ⅵ. Conclusion

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