SummaryThe overall objective of the reseach is to study the status and problems for the joint
sale and to examine the plan to activate the joint sale.Recently the market condition for the Citrus Industry has been changed by the import
liberalization...
SummaryThe overall objective of the reseach is to study the status and problems for the joint
sale and to examine the plan to activate the joint sale.Recently the market condition for the Citrus Industry has been changed by the import
liberalization. As a counterplan it is needed to improve the market negotiation power
through the activation of joint sale. At this moment, however, the joint sale has not
been used in the Citrus Industry because of the difficulty of application. In order to
activate the joint sale it will be necessary to improve the marketing structure, to change
the recognization and attitude of the Agricutural Cooperative and producers, and to
establish the system of comprehensive information for the Citrus Industry.