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Some Suggestions for Validating Measures Involving Unobserved Variables and Survey Data
Ping, R. A. American Marketing Association 1998 p.1-2
Okleshen, C.; Mittelstaedt, R. American Marketing Association 1998 p.3-10
Qualitative Market Research in Computer-Mediated Environments
Montoya-Weiss, M. M.; Massey, A. P. American Marketing Association 1998 p.11
Self-Service Technologies: Extending Service Frameworks and Identifying Issues for Research
Meuter, M. L.; Bitner, M. J. American Marketing Association 1998 p.12-19
An Examination of Retail Web-Sites: The Impact of the Retail Marketing Mix on Consumer Attitude
Griffith, D. A.; Krampf, R. F. American Marketing Association 1998 p.20-21
Who Shops at Factory Outlets and Why? An Exploratory Study
Karande, K.; Ganesh, J. American Marketing Association 1998 p.22-23
A Framework of Environmentally Friendly Behavior
Cabezas, V. V. American Marketing Association 1998 p.24
A Model of U.S. Consumer Willingness to Pay for Environmentally Certified Products
Vlosky, R. P.; Ozanne, L. K.; Fontenot, R. American Marketing Association 1998 p.25-27
Pilot Study of Environmental Concerns for Clean Water: Lawn Care and the Use of Pesticides
Kaynama, S. A.; Keesling, G. American Marketing Association 1998 p.28-35
Garretson, J. A.; Burton, S. American Marketing Association 1998 p.36-37