경북 한우산업의 실태와 발전방안 = The Realities & the Development Plan of Hanwoo Industry in Kyungbuk Province

국문 초록 (Abstract)

경북도의 한우산업의 실태를 조사 분석하여 애로사항 및 문제점을 도출하고, 이를 토대로 경북 한우산업의 발전방안에 대하여 연구

다국어 초록 (Multilingual Abstract)

As a native genetic resource, Hanwoo has overcome the unfavorable situation with Korean race from an agrarian society up to this day of proud high-tech industry.
Dashing into the age of limitless competition on livestock products, we are suffering from the raise of feed price based on the raise of recent international grain price, FTA between Korea and America, and reopening of American beef import. The import of livestock products has increased and the world market has been simplified resulting in the aggravated difficulties of our farm family.
The urgent problem at this time in Kyungbuk Hanwoo Industry is to strengthen the international competitiveness by cutting down the cost of production, and create high-quality brand meat with product differentiation and improvement to meet the consumer's expectation.
Therefore, investigating the Hanwoo breeding realities and considering the problems at issue, I suggest the development Plan of Hanwoo industry in Kyungbuk area as follows,
First, we need to enlarge the scale to produce high-quality Hanwoo meat.
Second, we have to intensify the technique education on livestock farm family with the help of Kyungbuk Livestock Technology Institute.
Third, we need to develop new feed resource using natural resources in the area to cut down the production cost, and build up a Feed Crops Cultivation Complex on a large scale making good use of environment-friendly Nature Circulation Agriculture.
Fourth, we have to promote Kyungbuk Livestock Technology Institute as a Hanwoo breeding improvement base.
Fifth, we need to come up with the promoting measure for the small-sized management system bearing various problems.
Six, we have to do our best for the high quality of the product and the promotion of Brand Image.
Seventh, we have to set up a Public-Relations strategy to make “Champum Hanwoo”, our own provincial brand, the best brand of beef.
Eighth, we have to do our best for the different distribution of Kyungbuk Hanwoo, the increase in consumption of beef, and the promotion on value-added.
Ninth, we have to do our best for the safe sanitary conditions by checking if the facilities, transportation process, and the display in retail store are completely equipped with the cold storage chain system.

목차 (Table of Contents)

• Ⅰ. 서 론 1
• 1. 연구의 필요성 1
• 2. 선행연구 검토 2
• 3. 연구의 범위와 방법 3
• (1) 분석의 틀 설정 4
• (2) 조사대상 및 조사 방법 5
• Ⅱ. 한우 산업의 현황과 정책변화 7
• 1. 한우의 기원 및 사육현황 7
• (1) 한우의 기원 7
• (2) 한우 사육현황 8
• 2. 한우 산업의 개념 및 변천 과정 10
• (1) 한우 산업의 개념 10
• (2) 한우 산업의 변천 과정 11
• (3) 최근 한우 산업의 변화 14
• 3. 우수축산물 브랜드 인증제도 및 한우브랜드 현황 17
• (1) 우수축산물 브랜드 인증 제도 17
• (2) 한우 브랜드 현황 20
• 4. 한우 생산이력제의 정의 및 추진실태 28
• 5. 경상북도 한우정책 변화 30
• (1) IMF 이전까지 30
• (2) IMF 이후 ~ 수입개방화 까지 31
• (3) 수입개방화 ~ 2003년 까지 32
• (4) 2004 ~ 2007년 까지 33
• Ⅲ. 경북 한우농가의 실태 조사 37
• 1. 한우사육 현황 및 시설규모 37
• 2. 한우 비육우 및 번식우 생산관리 42
• 3. 한우 브랜드 관심도 48
• 4. 경영관리 수준 및 정책 평가 50
• Ⅳ. 경북 한우산업의 발전 방안 53
• 1. 경북 한우산업의 문제점 53
• 2. 경북 한우산업의 발전 방안 54
• Ⅴ. 요약 및 결론 59
• 참고문헌 62
• Abstract(영문초록) 64
• 부록(설문지) 66