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1 Lee, J., "When consumers penalize not so green products" 35 (35): 36-46, 2018
2 Levi, D., "Virtual nature, the future effects of information technology on our relationship to nature" 31 (31): 203-226, 1999
3 Hartmann, P., "Virtual nature experiences as emotional benefits in green product consumption : The moderating role of environmental attitudes" 40 (40): 818-842, 2008
4 TerraChoice, "The seven sins of greenwashing"
5 Ellen, P. S., "The role of perceived consumer effectiveness in motivating environmentally conscious behaviors" 10 (10): 102-117, 1991
6 Kim, J., "The role of affect in attitude formation : A classical conditioning approach" 26 (26): 143-152, 1998
7 Nuttavuthisit, K., "The importance of consumer trust for the emergence of a market for green products : The case of organic food" 140 (140): 323-337, 2017
8 Federal Trade Commission., "The green guides: Statement of basis and purpose"
9 Schmuck, D., "The effects of environmental brand attributes and nature imagery in green advertising" 12 (12): 414-429, 2018
10 Laufer, W. S., "Social accountability and corporate greenwashing" 43 (43): 253-261, 2003
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