This study analyzed the interface style of media services provided by smartphones and the types and cases of behavioral addiction according to the type of media service. The media services were classified into different categories such as social netwo...
This study analyzed the interface style of media services provided by smartphones and the types and cases of behavioral addiction according to the type of media service. The media services were classified into different categories such as social networking services, over-the-top services, casual games, and internet shopping. Then, the content playability of representative media services in each category and six types of interface patterns that induce behavioral addiction were investigated. This study also analyzed the types of behavioral addiction, different interfaces, and the interactive elements that cause behavioral addiction in terms of the action of neurotransmitters. Finally, the self-control strategy for overcoming addictive consumption of media content was considered.