The Propagation and Construction of China’s National Image in 21st Century

목차 (Table of Contents)

• ABSTRACT
• 요약
• 1. Introduction
• 2. Fundamental Concepts and Related Theories Concerning National Image
• 3. The Positioning and Connotation of China’s Image as “A Responsible Power
• 4. Tactic of “Complex Propagation for China’s National Image
• 4.1 Propagation by New Media
• 4.2 Propagation by Advertisement
• 4.3 Marketing of International Sport Games and Other International Events
• 4.4 Public Diplomacy
• 4.5 Public Relations Tactics
• 5. Conclusion
• References

참고문헌 (Reference)

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