2003-2004 애니콜 프로농구 타이틀 스폰서십의 인지적 브랜드 특성 및 애호도에 미치는 영향 = An Effect that get Brand Special Quality and Love Degree 2003-2004 Anycall Pro-Basketball Title Sponsorship's

다국어 초록 (Multilingual Abstract)

There is purpose or this research grope active basis data marketing operation and advertisement strategy viewapoint as that examine closely brand special quality and difference of love degree 2003-2004 Anycall Pro-basketball title Sponsorship's , using house of more than on cluster random sampling Sign or the Seoul and suwon. Do ground 4 minutes to prevent possible sampling dispersion laying stress on source of a stream's game and investigated 400 people because do sampling in 4 places Could get following conclusion according to statistical analysis method that use in this research,
First, according to individuation, brand image is expressing who keep in mind as statistical from attribute, age, observation number of times.
Second, according to individuation, brand forefinger degree is expressing who keep in mind as statistical from attribute, age, observation number of times,
Third, according to individuation, brand love degree is expressing car Lee who keep in mind as statistical from attribute, age, observation number of times,
Fcurth, brand image is interacting by silence in love degree action and by amulet in love degree attitude and brand image show R-square of 29.5％ (R²=.295) in brand love degree,
Fifth, brand image is interacting statically in love degree action and brand image shows R-square of 19.8％ (R²=.198) in Brand love degree.