한국 방송 콘텐츠 수출에 영향을 주는 문화적 차이에 대한 실증 연구 = The Impact of Cultural Differences Upon the Export of Korean Broadcasting Contents : An Empirical Approach

다국어 초록 (Multilingual Abstract)

We suggest that cultural differences among nations should have a significant Impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede’s cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry.
In our research model, Hofstede’s cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the Impact of power distance.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 선행 연구
• 3. 연구모형 및 가설설정
• 4. 실증 분석
• 5. 연구 결과
• 6. 결론
• 참고문헌

참고문헌 (Reference)

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