SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교 = The usage motivation of SNS: A Comparison of Open type and Closed type SNS

다국어 초록 (Multilingual Abstract)

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

참고문헌 (Reference)

1 장성희, "폐쇄형 소셜 네트워크 서비스 애플리케이션 사용성 평가 연구 - ‘네이버 밴드(Naver Band)와 카카오그룹(Kakao Group)’을 중심으로 -" 한국디지털디자인학회 14 (14): 377-386, 2014

2 전병호, "기업 마이크로블로그 이용 동기 및 만족의 한중 비교연구" (사)디지털산업정보학회 9 (9): 177-188, 2013

3 장희영, "가상 능숙도와 네트워크 효과가 SNS(Social Network Service) 지속적 사용의도에 미치는 영향: 가상 능숙도의 다차원적 관점을 중심으로" 한국인터넷전자상거래학회 12 (12): 165-187, 2012