노인소비자의 시장구매문제 해결책에 관한 기초 연구 = A Basic Study on the Solution for the Purchase Problems of the Elderly Consumers in the Market

다국어 초록 (Multilingual Abstract)

This paper is to study the purchase problems of the elderly consumers in the market and the solution for it, by reviewing and analyzing previous studies, and to suggest a model and contents of study for next paper.
This study are summarized as follows:
Firstly, the elderly consumers had difficulties when they purchased goods and services in the market, because their consumer skill was very poor and they were placed at a disadvantageous market environment.
Secondly, to solve the purchase problems, it is necessary to provide the elderly consumers with adequate consumer education, correct and detail informations throughout the proper channel of information resources. Especially, enterprises should reinforce their advertising activities and education of sales personal in other to furnish accurate information.
According to the result of this study, next paper will be empirically surveyed on a degree of the elderly consumer problems raised from purchasing goods and services in the market, a degree of needs for informations and educations to solve purchase problems of the elderly consumers and the influential variables related to them such as sex, age, educational level, status of job, monthly allowances, income-stability, income sources, marital status, family solidarity, family type and so on.

목차 (Table of Contents)

• Ⅰ.서론
• A.문제의 제기
• B.연구의 목적
• Ⅱ.본론
• A.이론적 고찰
• 1.노인소비자 특성 및 시장구매문제
• 1)노인소비자의 개념과 특성
• 2)노인소비자문제와 시장구매문제
• 2.노인시장구매 문제의 해결방안
• 1)소비자정보요구
• 2)소비자교육요구
• 3.문헌고찰 요약
• 4.관련변인
• B.변인설정과 연구문제 및 연구모형
• 1.변인설정
• 2.연구문제 및 연구모형
• Ⅲ.결론
• 〈참고문헌〉
• 〈ABSTRACT〉