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1 양영수, "중국인 소비자의 한국기업 이미지가 한국산 제품 구매의도에 미치는 영향: 한류콘텐츠 만족도, 과시소비성향, 자민족중심주의의 조절효과를 중심으로" 한국무역연구원 16 (16): 451-465, 2020
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3 이승희, "명품 복제품에 대한 소비자의 태도와 브랜드 자산에 관한 연구:브랜드 애착의 매개효과를 중심으로" 한국소비문화학회 10 (10): 87-104, 2007
4 이혜주, "개인적 특성과 사회적 기능 태도가 명품 구매의도에 미치는 영향" 한국의류학회 37 (37): 922-934, 2013
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8 Ko, E., "What is a Luxury Brand? A New Definition and Review of the Literature" 99 : 405-413, 2017
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