The purpose of the study is 1) to find out the image changes before and after visiting among Japanese student tourists who had no experience in Korea, 2) to know eventually traveling satisfaction in Korea. As a results of paired t-tests, tourists show...
The purpose of the study is 1) to find out the image changes before and after visiting among Japanese student tourists who had no experience in Korea, 2) to know eventually traveling satisfaction in Korea. As a results of paired t-tests, tourists showed more positive changes of Korea after their actual visit to Korea compared to before visiting. Results of factor analysis produced five image factors. The findings from paired t-tests, respondents also had more positive images after than before their actual visit. Overall, respondents indicated their first visiting was highly satisfied. On the basis of these results, actual travel would be a good vehicle to promote peace and communicate people in a destination country even where it was hostile in the past.