한·중 쇼핑몰 웹 사이트의 디자인 요인에 대한 비교분석

국문 초록 (Abstract)

본 논문에서는 한국과 중국의 쇼핑몰 웹 사이트 디자인 요인에 차이가 있는지에 대해 15개의 가설을 설정하여 연구하였다. 한국의 쇼핑몰 웹 사이트로는 “G마켓”과, 중국의 쇼핑몰 웹 사이트로는 “taobao마켓”을 선정하였다. 쇼핑몰 웹 사이트 디자인 요인으로는 ①색상과 디자인, ②사진, 그래픽, 글자의 크기, ③정보전달의 명확성(이해성) ④웹 사이트 구조, ⑤화면의 조화, ⑥상품의 진열, ⑦상품의 조화, ⑧글자나 아이콘의 형태, ⑨시각적인 분위기, ⑩차별화되는 색상, ⑪흥미를 유발하는 단어, ⑫기술력, ⑬전체적인 시각적 디자인 및 분위기, ⑭항해구조, ⑮상품이나 정보검색 기능 등 15가지 요인을 선정하였다. 본 논문에서는 한국과 중국의 쇼핑몰 웹 사이트가 이들 요인들 간에는 차이가 있는지에 대해 SAS9.2 통계 패키지를 이용하여 검증한 결과 차이가 있는 것으로 나타났다. 또한 본 연구에서는 이들 차이점을 분석하여 효과적인 쇼핑몰 웹 사이트 디자인을 위한 방안을 제시하였다.

다국어 초록 (Multilingual Abstract)

This paper mainly focuses on the design factors of a website targeted at shopping mall websites in China and Korea. We formulated 15 different hypotheses regarding how those design factors are different. The targeted websites are "Gmarket" in Korea and "Taobao" in China. The selected design factors of a shopping mall website are ① color and design, ② photo, graphic, and font size, ③ the clarity of information delivery, ④ website structure, ⑤ screen balance, ⑥ product display, ⑦ product harmony, ⑧ a form of font and icon, ⑨ visual atmosphere, ⑩ differentiated color, ⑪ interesting words, ⑫ technical skills, ⑬ entire visual design and atmosphere, ⑭ navigation, ⑮ search function for products or information. As a result of analyzing the result using the SAS 9.2 package tool, we figured out that there was a difference between design factors. Additionally, we analyzed this difference and suggested a strategy to design the effective shopping mall web sites.

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 선행연구
• 3. 쇼핑몰 웹 사이트 디자인 요인에 관한 실증적 연구
• 4. 가설의 검정 및 분석
• 5. 결론
• References

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