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https://www.riss.kr/link?id=M14805031
London : Routledge, 2018
2018
영어
302.230951 판사항(23)
9781138665842 (hbk. : alk. paper)
9781138665859 (pbk. : alk. paper)
단행본(다권본)
England
China's media go global / edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi.
xiv, 324 p : ill. ; 25 cm.
Internationalizing media studies
Includes bibliographical references and index.
The globalization of Chinese media: the global context -- China's role in remapping global communication -- Domestic context of chinese media's globalization -- From the outside in: CCTV going global in a new world communication order -- Soft power and the strategic context for China's "media going global" policy -- Tiangao or Tianxia - the ambiguities of CCTV's English-language news for Africa -- China daily: Beijing's global voice? -- The "going out" of China Radio International -- Internationalization of China's new documentary -- China's media going global: newspapers and magazines -- The effectiveness of Chinese cultural centres in China's public diplomacy -- Foreign correspondents in China: partner or liability in China's public diplomacy? -- China in Africa: refiguring centre-periphery media dynamics -- The rise of China's financial media: globalizing economy vs. globalizing economic discourse -- The three patterns of Chinese international communication -- Advertising in China: global implications and impacts -- Social media and global conversation -- Transforming entertainment television through transnational formats -- Yunnan media rhetoric on the "gateway" to Southeast Asia.
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