청소년의 구매 행동과 관련 변인에 관한 연구 : 강원 지역 중학생을 중심으로 Focused on the Middle School Students in Kangwon Province = A Study on the Adolescents' Purchasing Behavior and Related Variables

다국어 초록 (Multilingual Abstract)

The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon province, and to suggest a direction of consumer education for rational purchase and of Home Economics Education, through noticing the influence of socio-demographic variables and socialization-related variables.
To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won province, and 472 questionnaires were used as the analysis data, The methods of statistical analysis used for this study were Grobach'α. Frequency Distribution. Percentile, mean. Standard Deviation, ANOVA, t-test. Duncan's Multiple Range Test. Multiple Regression Analysis, and also SPSS PC+ was used.
The summaries of the results of this study were as follows.
First, the level of the adolescents' purchasing behavior was the average 3.34 which is higher than the centered number 3. and the level of pre-purchasing behavior(3.36) was higher than that of the post-purchasing behavior(3.29).
Second, the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income.
Third, among the socialization-related variables, the group which had much communications with their parents and friends about purchase, the group which got much consumer education in school and their home, the group which can see much advertisements about purchase showed high level of purchasing behavior.
Fourth, in the regression analysis, the consumer education in school, the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory, the communication with parents, the amount of pocket money, the father's occupation were significant variables to the level of pre-purchasing behavior. And the consumer education in school, the communication with parents or friends, the father's occupation were significant variables to the level of post-purchasing behavior.