The Reform of Chinese Media System = 중국 미디어 시스템의 개혁

국문 초록 (Abstract)

중국 시장경제체제의 상징과 함께 시장구조의 메커니즘이 많은 분야에서 그 역할을 하고 있으며 물로 미디어 산업도 예외가 아니다. 특히 90년대 이후, 중국 미디어개혁의 목표가 명확해졌다. 그 하나는 여론 수호를 보장하는 것이며, 다른 하나는 긍정적으로 시장화 개혁을 진행하는 것이다. 몇 개의 주요 개혁정책과 사례연구의 분석을 통해 본 연구는 중국의 미디어 시스템 개혁을 부분 분리, 시스템의 총체적 변형, 지분구조 개혁, 주식시장 상장화 노력이라는 네 가지로 설명한다.

다국어 초록 (Multilingual Abstract)

With the development of Chinese market economy market mechanism is playing more and more roles in many fields. Of course the media industry is not the exception. Especially after 90's, the goals of Chinese media reform became more clearly, one is to guarantee the guidance of public opinion, the other is to advance the marketization reform positively. Based on the analysis of some main reform policies and several case studies this paper sums up four ways of Chinese media system reform. They are: partial separation, the whole transformation of system, shareholding reform and seeking to go public in the stock market.

목차 (Table of Contents)

• 1. Backgrounds
• 2. Methods
• 3. Analysis
• 4. Conclusion
• References

참고문헌 (Reference)

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