Understanding media : the extensions of man

목차 (Table of Contents)

• CONTENTS
• Introduction to the MIT Press Edition / Lewis H. Lapham = ⅸ
• Part I
• Introduction = 3
• 1 The Medium Is the Message = 7
• 2 Media Hot and Cold = 22
• 3 Reversal of the Overheated Medium = 33
• 4 The Gadget Lover: Narcissus as Narcosis = 41
• 5 Hybrid Energy: Les Liaisons Dangereuses = 48
• 6 Media as Translators = 56
• 7 Challenge and Collapse: The Nemesis of Creativity = 62
• Part II
• 8 The Spoken Word: Flower of Evil? = 77
• 9 The Written Word: An Eye for an Ear = 81
• 10 Roads and Paper Routes = 89
• 11 Number: Profile of the Crowd = 106
• 12 Clothing: Our Extended Skin = 119
• 13 Housing: New Look and New Outlook = 123
• 14 Money: The Poor Man's Credit Card = 131
• 15 Clocks: The Scent of Time = 145
• 16 The Print: How to Dig It = 157
• 17 Comics: MAD Vestibule to TV = 164
• 18 The Printed Word: Architect of Nationalism = 170
• 19 Wheel, Bicycle, and Airplane = 179
• 20 The Photograph: The Brothel-without-Walls = 188
• 21 Press: Government by News Leak = 203
• 22 Motorcar: The Mechanical Bride = 217
• 23 Ads: Keeping Upset with the Joneses = 226
• 24 Games: The Extensions of Man = 234
• 25 Telegraph: The Social Hormone = 246
• 26 The Typewriter: Into the Age of the Iron Whim = 258
• 27 The Telephone: Sounding Brass or Tinkling Symbol? = 265
• 28 The Phonograph: The Toy That Shrank the National Chest = 275
• 29 Movies: The Reel World = 284
• 30 Radio: The Tribal Drum = 297
• 31 Television: The Timid Giant = 308
• 32 Weapons: War of the Icons = 338
• 33 Automation: Learning a Living = 346
• Further Readings for Media Study = 361