의류업체의 시장지향성과 판매원의 직무능력이 판매원 만족에 미치는 영향 = The Effects of Market Orientation of Apparel Firms and Salesperson's Job Performance on the Job Satisfaction

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the components of market orientation of apparel firms and to examine the influence of market orientation, and salesperson's job performance on the salesperson's job satisfaction. Data were obtained from 547 shop-masters working at L, Department Stores in Seoul and Bundang. Statistic used for data analysis were frequency, factor analysis, cronbach's α and multiple regression analysis. The results can be summarized as follows: ⑴ The market orientation of apparel firms is composed of three factors: information generation, information dissemination, and the responsiveness to market information. ⑵ Market orientation was found to have a positive effect on salespeople's job satisfaction. ⑶ salespeople's job performance was found to have a positive effect on salespeople's job satisfaction.