관광정보 웹사이트 평가요인

다국어 초록 (Multilingual Abstract)

Most of Korean local governments operate web sites, specially designed for various tour information. These web sites enable users to access valuable information beyond time and space limitations. Thus the local governments have continuously invest resources in order to develop more effective systems and to allure more tourists in their territory. With the wide acceptance of tour web sites, one of frequently asked questions is how to evaluate the effectiveness of the web site. To give an answer to this question, this study has focused on the assessment factors for Web sites. The questionnaire survey was conducted in the Chungbuk Province. The results reveals that the assessment factors of information quality, design, interface and customer service affect the user satisfaction. In addition, this study shows that the higher the user satisfaction, the higher the re-usage intention and the recommendation intention. Regarding the relationships between the re-usage intention and recommendation intention, the former affects the latter.

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