영동 난계 국악축제 연구 : A Longitudinal Study = Evaluation of Youngdong Traditional Music Festival

다국어 초록 (Multilingual Abstract)

The main aims of this article were to investigate the possibility of international cultural tourism product and tourists satisfaction based on geographical factors( local, domestic and foreign tourists). This is the longitudinal study on the cultural festival which used Korean traditional music as the main resource.
It was founded as follows: Firstly, the satisfaction of foreign tourists was higher than residents and domestic tourists. So this festival has much potential which attracts many foreign tourists as a cultural product.
Secondly, visitors the most satisfied about festival organization(5.25) and pamphlet distribution(4.48)and information system(4.39). But parking facility was the most negatively evaluated(3.25) and then convenient facility(3.51) was next in 1999.
Visitors in 2000 satisfied more about festival organization(4.93) and pamphlet distribution(4.50). But they unsatisfied about parking facility(3.02), food price(3.35) and convenient facility(3.36). There should be improvement on parking facility, convenient facility, etc for customer-oriented festival.
Thirdly, foreign visitors more satisfied about festival program than local and domestic visitors in 1999 and 2000 year festival. This showed the possibility of international festival of this Korean traditional music. They more satisfied about festival organization, information system, food price and facility, and food price.
Residents' and domestic visitors' evaluation about food price was increased than year 1999 and 2000 festival. Foreigners' evaluation about food price, food booth facility and service was decreased than 1999 and 2000. There should be program development for foreigners.
Based on 2003 festival results, it is recommended to have separated music instrument rooms. There should be better exhibitions and experiences facilities for good images. For foreigners, guides who have knowledge about traditional music instruments are necessary.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 방문객 평가조사 실증분석
• Ⅳ. 결론