청소년의 심리요인이 매스미디어를 통한 스포츠 간접소비행동에 미치는 영향 = Effects of Professional Sports through Mass Media on Sports Related Indirect Consumer Behaviors in Senior High School Students

다국어 초록 (Multilingual Abstract)

The purpose of this study was to search that how the use of mass media, preference of professional sports and psychological factors effect consumer behaviors of high school students through the questionairs. For this study, researcher analysed the questionaries through multiple regression. the result of this study is as follows.
1) In the frequency of watching T.V sports cast, reliability and preference had a significant effect on both male and female students.
2) In the frequency of watching T.V news and highlight related professional sports, reliability, preference effected male students in order and reliability, recognition and desire for identification had a significant effect on female students in order.
3) In the frequency of reading magazine article related professional sports, desire for identification, recognition had a significant effect on male students in order and preference, reliability and recognition in order on female students.
4) In the frequency of reading newspaper article related professional sports, reliability and preference had a significant effect on male students in order.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 결론
• 참고문헌