서어비스산업의 경영문제와 그 대응전략 = On the Problems of Managing the Service Industry and the Countermeasures

국문 초록 (Abstract)

검수삭제

다국어 초록 (Multilingual Abstract)

The purpose of this study is to generalize the common problems of the service industry and to seek the countermeasures.
The causes of the generally Less productivity and the slow rate of the climb of the service industry are as follows.
1. The inefficiency caused by the character of the service itself is an inevitable problem of managing the service industry.
2. The fact that the modernization or the sevice industry has been later than that of other industries is another cause to check the improvement of the productivity of the service industry.
To face the above problems, it is necessary to speed up the mechanization by innovation the 'hard' and the 'soft' technique-the service level, the efficiency of the productive system and selecting and training the man-power.
Since 1976 when T. Levitt in Harvard University proposed the industrialization of the service through the mass production. the systimatism the branding as the device or innovating the service management, remarkable progress has been made in some parts, But most of the service industries, especially the service industry in the narrow sense has later in industrialization due to the causes I pointed above.
Accordingly the study of the management strategies is needed more than before. Especially it is necessary to study more about the characteristics and the way of specializing functions of the serivice industry and to fix the social patterns of the transaction in more modernized way. And so, in my opinion, more attention should be to these prolems in the study and the policy for the service industry.

목차 (Table of Contents)

• Ⅰ. 서 론
• Ⅱ. 서어비스산업의 당면문제
• 1. 일반적 경영문제
• 2. 서어비스산업 특유의 경영문제
• Ⅲ. 대응경영전략의 개발
• 1. 기본적 대응전술
• 2. 서어비스경영관리 기법의 개발
• Ⅳ. 요약 및 결론
• Summary