The aims of the research are: (1) To identify the structural relationship between the sex role identity of Board of Directors (BODs), governance and financial performance, (2) To identify the structural relationship between the sex role identity of BO...
			 
			
			 
				The aims of the research are: (1) To identify the structural relationship between the sex role identity of Board of Directors (BODs), governance and financial performance, (2) To identify the structural relationship between the sex role identity of BODs, governance and non-financial performance. The authors surveyed 44 primary consumer co-operatives in iCOOP Korea, the largest Korean consumer co-operative. The sample included 328 directors (323 female directors and 5 male directors). The results of structural equation models show that the sex role identity of BODs significantly affects their governance and performances. It is gender not biological sex that has a significant impact on governance and performances. Especially, androgyny makes directors’ activities more energetic and increase directors’ participation. Thus, performances may be improved when the sex role identity of BODs becomes more androgynous.