레저활동 제약요인의 시장세분화에 따른 차이연구 = A Study on Differences by Segmented Groups of Leisure Constraints

다국어 초록 (Multilingual Abstract)

This study attempted to segment leisure constraints and also identify their differences by segmented groups of leisure constraints. A cluster analysis of leisure constraints factors based on the underlying dimensions of leisure constraints identified in this study (internal constraint and external constratin) resulted in two clusters of leisure activity participants (highly-perceived group and mid-perceived group). The highly perceived group were found to differ from the other group on the level of leisure constraints. And T-tests and ANOVA demonstrate that leisure constraints of traffic, limited time, lodging, personal reason, etc are significantly different among demographics and leisure activities behavior. And the managerial implications of these results for leisure constraints management are discussed.

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