끌림 디자인의 현상학적 고찰

전기순 한국상품문화디자인학회 2017 상품문화디자인학연구 Vol.51 No.-

The High Technology like a smart phone caused a consumer to out of the culture, out of the style, out of the consciousness. therefore The identity of consumer pursue to find out for the personal attraction containing the perception of aesthetics. A variety of developing approaches phenomenology to attraction, In this thesis, It is emphasized that the attraction of the subject is the aesthetic life of the beholder, which is produced by the self-induced attraction of the consumer. It will discover the dynamic nature of attraction, which is the ‘Body-Lighting’ means the smallest unit of attraction. As a result, the kinetic potential of the ‘Body Lighting’ is focusd on the value of a attraction, the polysemy of a attraction, the figurative of a attraction, the media of a attraction, the media of a attraction. Due to this, Consumer identity has determined that it is the object of transforming and creating the creativity of attraction as a transcendental desire rather than a material desire for consumption. In conclusion, For get out of the physical pleasure as a material satisfaction, the attraction was to emphasize still alive as a non-material & non-physical body of the consumer that so called ‘Body Lighting’ the fundamental operation as attraction itself. 최첨단 매체로 인해 탈 형식, 탈 문화, 탈 의식이 팽배하고 있는 현에 와서 소비자는 스스로가 주체로서 개성적인 끌림에 한 구체적인 미의식을 발견하고자 한다. 끌림에 한 다양한 현상적인 접근 가운데 이번 논문에서는 상에 의한 끌림이 어디까지나 소비자주체 자신의 개성적인 끌림에 의해 생성, 소멸하는 미적양태성의 비물질적 변형체임을 강조하여 끌림의 최소 단위인 ‘몸채(Body Lighting)’에는 끌림 자체의 다양한 형질적인 특성이 있음을 발견할 것이다. 결과적으로 끌림 몸채 의 변형태를 끌림 가치성, 끌림 다의성, 끌림 형상성, 끌림 매체성, 끌림 리듬성으로 파악하여 소비자주체는 단지 소비를 위한 물질적 주체가 아니라 선험적 욕구 주체로서 끌림을 자유롭게 변형 및 생성시키는 상적 존재임을 파악하였다. 결론 적으로 끌림은 물질적이며, 쾌락적인 향유를 위한 방향으로 차츰 퇴색되어 가고 있는 현실에서 벗어나 끌림 자체의 원형으 로서 ‘몸채’의 변형태에 의한 순간적인 조작임을 강조하고자 하였다.

서비스기업 종사원의 대인매력이 고객의 지각된 가치에 미치는 영향

김권수,허진 한국관광학회 2017 관광학연구 Vol.41 No.9

서비스기업의 성과를 높이기 위해서 필요한 서비스 종사원의 대인매력을 확인하기 위하여, 서비스기업 종사원의 대인매력이 고객의 지각된 가치에 미치는 영향을 분석하였다. 대인매력은 신체적 매력, 사회적 매력, 업무적 매력으로 구성된 것으로 보았다. 지각된 가치는 품질가치, 감정가치, 가격가치, 사회가치로 구성된 것으로 보았다. 대부분의 사람들이 서비스 제공자의 대인매력을 쉽게 경험할 수 있는 장소 중 하나인 음식점에서 서비스를 받아본 경험이 있는 사람들을 표본으로 하였다. 설문조사는 다양한 사람들의 이동이 이루어지는 서울역에서 이루어졌다. 317부의 설문지를 받아 분석에 사용하였다. 요인분석결과 대인매력은 연구 설계와 같이 3요인으로 묶였다. 그러나 지각된 가치는 품질가치와 가격가치가 하나의 요인으로 묶여서 품질가격가치, 감정가치, 사회가치의 세 요인이 되었다. 연구결과, 품질가격가치에 긍정적인 영향을 미치는 대인매력 요인은 업무적 매력이었고, 신체적 매력은 오히려 부정적인 영향을 미쳤다. 감정가치에 긍정적인 영향을 미치는 대인매력 요인은 업무적 매력과 사회적 매력이었다. 사회가치에 긍정적인 영향을 미치는 대인매력 요인은 신체적 매력, 업무적 매력, 사회적 매력이었다. This study examines the effect of interpersonal attraction among service company employees on a customer's perceived value. This was done in order to confirm the interpersonal attraction of service employees needed to enhance the performance of service companies. The categories of interpersonal attraction were defined in terms of physical attraction, social attraction, and task attraction. Perceived value was divided into quality value, emotional value, price value, and social value. The samples used were taken from those who had experienced receiving service in restaurants. This was done because restaurants are one of most common places in which most people often experience the attraction of a service provider. The survey was conducted in Seoul Station in an area of constant human movement with 317 questionnaires being used to obtain the results. By applying factor analysis, interpersonal attraction converged into three factors according to the research design. However, as the quality value and the price value converged into one factor, perceived value separated into three factors being: quality-price value, emotional value, and social value. As a result, task attraction had a positive effect on quality-price value but physical attraction had a negative effect on it. Task attraction and social attraction had a positive effect on emotional value. Physical attraction, task attraction, and social attraction all had a positive effect on social value.

고려상표군간의 집단유인 효과에 관한 탐색적 연구

한상린 ( Sang Lin Han ),이한준 ( Hanjoon Lee ),( Chankon Kim ),김윤태 ( Yuntae Kim ) 한국소비자학회 2013 소비자학연구 Vol.24 No.1

마케팅 분야에서 선택확률의 연구는 중요한 이슈이며, 현재도 사용되는 소비자 선택모델의 보편적인 가정은 신규브랜드가 시장에 진입할 때 기존브랜드의 선택확률은 감소하거나 최소한 증가할 수 없다는 것이었다. 그러나 연구결과 어떤 특정한 경우에는 이러한 가정과 달리 신규브랜드가 진입할 경우에도 기존브랜드의 시장점유율이 증대되는 현상이 발견되었다. 본 연구에서는 이러한 유인효과의 현실적용의 한계를 극복하고자, 전체시장을 복수의 고려상 표군으로 구성된 집합체라고 가정하고 개별 브랜드 2개를 기준으로 연구되었던 유인효과의 선행연구 결과를 바탕으로, 현실적인 시장상황을 반영할 수 있도록 다수의 브랜드를 고려상표군으로 묶어, 선행연구에서 개별브랜드 간에 유인효과가 발생했던 것과 동일하게 고려상표군 간에도 집단적인 유인효과가 발생하는지에 대한 검증을 진행하였다. 본 연구의 목적은 첫째, 전체시장이 몇 개의 고려상표군으로 이루어진다는 가정을 통해, 2개 브랜드를 기준으로 연구된 유인효과가 현실적인 소비자의 구매상황인 다수 브랜드로 구성된 전체시장에서 고려상표군이 형성되고 형성된 고려상표군 간에서도 발생하는 지를 검증하는 것이며 둘째, 개별 브랜드를 대상으로 한 선행연구 결과와 같이 고려 상표군 간에도 제품군에 따라 관여도와 친숙도, 정당화에 따른 유인효과의 발생강도 차이가 있는지에 대하여 검증 하는 것이다. 본 연구의 가장 시사점 이라고 할 수 있는 것은, Huber et al.(1982) 이후 지속적으로 확인되어 온 유인효과의 존재를 고려상표군에서도 확인 할 수 있었다는 점이다. 이는 유인효과의 연구결과를 실제 시장에 적용함에 있어 “제품이 수십 개가 있는 경우에 어떻게 유인효과를 적용할 것인가?” 라는 질문에 대한 전략적 시사점을 제공해 줄 수 있는 것이라고 판단된다. 즉 다수의 브랜드를 몇 개의 고려상표군으로 군집화 하여 신규 브랜드 진입 에 따른 소비자의 선호변화와 선택확률 변화를 현실적인 시장상황 하에서도 검토할 수 있다는 것이다. The consumer`s choice model and how the introduction of a new brand into a market will be influenced in market share are Important topic of Marketing. Most of consumer choice model is to assume that a new brand will take share from others original share. This assumption is incorporated in the Luce(1959) model of consumer choice. However certain types of new brand entry has the ability to induce violation of some basic assumption in choice model, such as the regularity assumption that an inferior new entry should not increase share of an existing brand. The phenomenon that new entry brand increase the original exist brand`s market share which called “attraction effect” (Huber et al., 1982; Huber and Puto, 1983; Simonson, 1989 Lehmann and Pan, 1994) Attraction effect has been studied for 30 years, but till now there are lots of researchers who have suspiciousness about the existence of it (Luce et al.,1998) that`s why the attraction effect was investigated by too simple experimental method and attributes and alternatives. Recently, trying to overcome criticism which is lacking in a practical adaptation, new movement of studying starts among the attraction effect researchers. For example, most of prior studies typically assumed that the market only has 3 alternatives (Target, Competitor, Decoy) and consist of only 2 attributes (e.g., price & durability) but nowadays many researchers increase the number of attributes, alternatives and other limitations in their study to make the condition more realistic. Following new study trend, this research borrowed the concept “consideration set” which came from consumer purchasing process like purchase funnel and tested with multi-alternatives those had been grouped to 3 consideration sets (Target set, Competitor set, Decoy set) which contains 2 ~3 alternatives, using hierarchical cluster analysis. The purpose of this study is verifying the existence of group Attraction/Compromise effect among Consideration Sets and checking the results are supporting previous study (Huber et al., 1982, Huber and Puto, 1983). We investigated the existence of group attraction / compromised effect, 4 experiments (within test) are involving a total of 131 subjects and 4 products provide credible empirical support for the hypothesized effects. The result show that entering decoy set makes group attraction and compromised effect and the group attraction effect is stronger than compromised effect in terms of the changing of target set`s preference and share but familiarity and involvement have not impacted on attarction and compromise effect. Finally, “Justification” has a positive impact on group attraction effect but in case of compromise effect wasn`t supported. Of course, this study has some limitations and employed students in a paper-and-pencil task. In spite of the limitation, this study seems to provide evidence of existence of group attraction / compromised effect and support previous studies. Apparently, further study is needed to corroborate and refine the concept of group attraction effect and conclusions.

'매혹'으로써 영화 보기를 위한 제안

전찬일 충남대학교 인문과학연구소 2007 인문학연구 Vol.34 No.2

This study aims to raise some questions towards the blindness or one-sidedness connected with 'reading a film' which this writer has experienced for the past 14 years or so as a film critic, since he started 'studying cinema' almost 25 years ago. As a matter of fact, 'Reading a Film' is just one way of watching and enjoying a filmic text more interestingly and meaningfully. In reality, however, the situation is not always such that. The purpose and the reason that we should read a film are forgotten and the case happens very often that reading a film becomes the very purpose of watching it, especially among the film experts, to his regret. He never wants to insist on the uselessness of reading a film at all. For it can be the useful, probably best way to watch a film more affluently, that is to say 'more pleasantly'. The problem is not reading a film in itself, but reading it 'blindly'. In order to get at the purpose of this study, this writer will bring and use the concept and term 'attraction/s', originated from the 'montage of attractions' of the great Russian film-maker and film & theatre theoretician, Sergei M. Eisenstein. According to Eisenstein, “An attraction (in our diagnosis of theatre) is any aggressive moment in theatre, i.e. any element of it that subjects the audience to emotional or psychological influence, verified by experience and mathematically calculated to produce specific emotional shocks in the spectator in their proper order within the whole.(...) I regard the attraction as being in normal conditions an independent and primary element in structuring the show, a molecular (i.e. compound) unity of the effectiveness of theatre and of theatre as a -whole.” Of course the definition of attraction from Eisenstein's 'montage of attractions' is true of cinema almost exactly, too. Therefore, we can say that an attraction in cinema is every cinematic element that subjects the audience to emotional or psychological influence, in other words attracts the audience at any strength and degree by any cinematic visual or/and sound or/and narrative etc.. As an example of watching a film with the 'attraction', this writer focuses on one of the most anticipated but flopped films in the year 2005, <Duelist> directed by Myoung-Se Lee. By means of attraction, <Duelist> may be really 'something new & different' among the many so-so Korean popular movies, contrary to the lots of negative opinions towards the attractive movie. In writing this article, this writer keeps in mind as the main readers his former students who wanted to go deep inside the film world more or so. In that respect, this article is a humble proposal for the beginners who wants to study 'cinema in general'.

백제역사유적지구 관광 매력속성 평가: 영향 범위 성취도 분석과 영향 비대칭 분석의 적용

오민재 한국관광연구학회 2022 관광연구저널 Vol.36 No.11

This study explored the multi-dimensional tourist attraction attributes of Baekje historic areas and analyzed the asymmetry impact of the attraction attributes on overall tourist satisfaction. Through this, the tourist attraction attributes were classified into ‘frustrators’, ‘dissatisfiers’, ‘hybrids’, ‘satisfiers’, and ‘delighters’ to provide a new perspective on the multi-dimensional attributes of tourist attractions. The Baekje attraction attributes were divided into six factors: attraction, service, information and facilities, interpretation, authenticity, and education. Also, each tourist attraction attribute was classified into must-be (frustrators and dissatisfiers), hybrid, and value-added (satisfiers and delighters). Thereafter, the differential effects of tourist attraction attributes that form satisfaction/dissatisfaction were confirmed by suggesting and prioritizing improvements of tourist attraction attributes. The results of such impact-asymmetry analysis shows that the impact range of each tourist attraction attribute on overall satisfaction is different. In addition, categorization of attraction attributes can provide an improvement in their management to enhance the satisfaction of tourists in Baekje historic areas. Therefore, the prioritizing improvement of tourist attraction attributes suggested through the results of this study is expected to be effectively utilized in the satisfaction management of Baekje tourists.

관광지 방문객의 지각된 가치, 관광지 이미지, 만족, 재방문의도 간 구조적 관계: 제주관광지를 중심으로

김영남 한국마이스관광학회 2020 MICE관광연구 Vol.20 No.3

Due to the intangible nature of tourism products, it is difficult to know about tourist attractions before visiting them directly. Therefore, it is more reasonable to hypothesize that an image of a tourist attraction is formed through a visit to a tourist attraction, and the intention to revisit is formed accordingly. This study verified the structural relationship in which the perceived value of a tourist attraction, influences the satisfaction of the visitor, tourist attraction image, and revisit intention. The frequency analysis, confirmatory factor analysis, and structural equation model analysis were performed by collecting 305 valid samples from the Jeju International Airport departure waiting area. As a result of this study, it was found that the perceived value of a tourist attraction affects the satisfaction of the visitor and the image of the tourist attraction, and the satisfaction of the tourist attraction and the image of the tourist attraction influences the intention to revisit the tourist attraction.

Attraction Response of Spot Clothing Wax Cicada, Lycorma delicatula (Hemiptera: Fulgoridae) to Spearmint Oil

Sang-Rae Moon,Sun-Ran Cho,Jin-Won Jeong,Youn-Ho Shin,Jeong-Oh Yang,Ki-Su Ahn,Changmann Yoon,Gil-Hah Kim 한국응용생명화학회 2011 Applied Biological Chemistry (Appl Biol Chem) Vol.54 No.4

Attraction responses of plant essential oils were investigated, and the electrophysiological response to nymphs and adults of spot clothing wax cicada (Lycorma delicatula) was confirmed. Of the ten tested oils, only spearmint oil was found attractive. In dose responses of spearmint oil, second to fourth instar nymphs, as well as adults, were significantly attracted to a dose of 5 μL; for nymphs, fourth instar nymph showed greatest attraction response (90.9%), and second and third instar nymphs showed mild attraction. At a dose of 10 μL, fourth instar nymphs and adults were significantly attracted to spearmint oil. Only fourth instar nymphs were attracted to spearmint oil at 2.5 μL. After analyzing spearmint oil using gas chromatography (GC) and GC/mass spectrometry, carvone constituent was found as a significant attractant for both nymphs and adults, except for first instar nymphs. Limonene did not show any attraction response. All constituents mixed with each other appeared to have an additive effect. In electrophysiological response to spearmint oil, antennae of only fourth instar nymphs and female adults responded to carvone. Therefore, spearmint oil may be effective as an attractant for control of L. delicatula populations. In a field test, fourth nymphs and female adults were highly attracted to 20 μL of spearmint oil. This is the first report on attraction response of L. delicatula to spearmint oil in the laboratory and the field.

매력-유사성 가설에 기반한 유도 지도자의 매력과 동기의 관계

김성규(Kim, Sung-Kue),유정인(Yoo, Jung-In),김재등(Kim, Jae-Deung) 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.73

The purpose of this study is to investigate the influence of attraction factors of coach on athlete’s motivation based on similarity-attraction hypotheses. For this purpose, 16 Judo athletes were selected. The data were collected using interpersonal attraction and BRSQ (Behavioral Regulation in Sport Questionnaire). Multidimensional relationship between interpersonal attraction and motivation were also analyzed. As a result of the analysis, there was no difference in interpersonal attraction according to the affiliation, but there was a difference in motivation. Specially, national team players, professional sports players and college team athletes showed higher levels of intrinsic motivation than high school athletes. In addition, there was a positive correlation between attractiveness and motivation. Personal attraction increased intrinsic motivation whereas social attraction decreased motivation. Finally, path analysis showed that personal attraction plays an important role in enhancing motivation compared to social attraction. These results need to be discussed in terms of attraction and motivation theory and field application for future study.

Attraction Response of Spot Clothing Wax Cicada, Lycorma delicatula (Hemiptera: Fulgoridae) to Spearmint Oil

( Sang Rae Moon ),( Sun Ran Cho ),( Jin Won Jeong ),( Young Ho Shin ),( Jeong Oh Yang ),( Ki Su Ahn ),( Chang Mann Yoon ),( Gil Hah Kim ) 한국응용생명화학회 2011 Applied Biological Chemistry (Appl Biol Chem) Vol.54 No.4

Attraction responses of plant essential oils were investigated, and the electrophysiological response to nymphs and adults of spot clothing wax cicada (Lycorma delicatula) was confirmed. Of the ten tested oils, only spearmint oil was found attractive. In dose responses of spearmint oil, second to fourth instar nymphs, as well as adults, were significantly attracted to a dose of 5 μL; for nymphs, fourth instar nymph showed greatest attraction response (90.9%), and second and third instar nymphs showed mild attraction. At a dose of 10 μL, fourth instar nymphs and adults were significantly attracted to spearmint oil. Only fourth instar nymphs were attracted to spearmint oil at 2.5 μL. After analyzing spearmint oil using gas chromatography (GC) and GC/mass spectrometry, carvone constituent was found as a significant attractant for both nymphs and adults, except for first instar nymphs. Limonene did not show any attraction response. All constituents mixed with each other appeared to have an additive effect. In electrophysiological response to spearmint oil, antennae of only fourth instar nymphs and female adults responded to carvone. Therefore, spearmint oil may be effective as an attractant for control of L. delicatula populations. In a field test, fourth nymphs and female adults were highly attracted to 20 μL of spearmint oil. This is the first report on attraction response of L. delicatula to spearmint oil in the laboratory and the field.

Attraction Response of Spot Clothing Wax Cicada, Lycorma delicatula (Hemiptera: Fulgoridae) to Spearmint Oil

Moon, Sang-Rae,Cho, Sun-Ran,Jeong, Jin-Won,Shin, Youn-Ho,Yang, Jeong-Oh,Ahn, Ki-Su,Yoon, Chang-Mann,Kim, Gil-Hah The Korean Society for Applied Biological Chemistr 2011 Applied Biological Chemistry (Appl Biol Chem) Vol.54 No.4

Attraction responses of plant essential oils were investigated, and the electrophysiological response to nymphs and adults of spot clothing wax cicada (Lycorma delicatula) was confirmed. Of the ten tested oils, only spearmint oil was found attractive. In dose responses of spearmint oil, second to fourth instar nymphs, as well as adults, were significantly attracted to a dose of $5\;{\mu}L$; for nymphs, fourth instar nymph showed greatest attraction response (90.9%), and second and third instar nymphs showed mild attraction. At a dose of $10\;{\mu}L$, fourth instar nymphs and adults were significantly attracted to spearmint oil. Only fourth instar nymphs were attracted to spearmint oil at $2.5\;{\mu}L$. After analyzing spearmint oil using gas chromatography (GC) and GC/mass spectrometry, carvone constituent was found as a significant attractant for both nymphs and adults, except for first instar nymphs. Limonene did not show any attraction response. All constituents mixed with each other appeared to have an additive effect. In electrophysiological response to spearmint oil, antennae of only fourth instar nymphs and female adults responded to carvone. Therefore, spearmint oil may be effective as an attractant for control of L. delicatula populations. In a field test, fourth nymphs and female adults were highly attracted to $20\;{\mu}L$ of spearmint oil. This is the first report on attraction response of L. delicatula to spearmint oil in the laboratory and the field.