Launching Academy of Asian Business Review

김정구 Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.1

It is our great pleasure to introduce to the business and consumer research community a new journal, Academy of Asian Business Review (or AABR). AABR focuses on publishing high-quality papers dealing with Asian businesses and consumers. As interests in how Asian businesses and markets continue to grow, the demand for business case studies and consumer studies on Asia has been gaining significant momentum. As the official journal of Academy of Asian Business, Academy of Asian Business Review (AABR) aims to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences. The journal aims at publishing papers that have significant implications for both academics and business practices in starting a new business or growing an existing business in Asia.

Long-term implant success at the Academy for Oral Implantology: 8-year follow-up and risk factor analysis

Busenlechner, Dieter,Furhauser, Rudolf,Haas, Robert,Watzek, Georg,Mailath, Georg,Pommer, Bernhard Korean Academy of Periodontology 2014 Journal of Periodontal & Implant Science Vol.44 No.3

Purpose: Rehabilitation of the incomplete dentition by means of osseointegrated dental implants represents a highly predictable and widespread therapy; however, little is known about potential risk factors that may impair long-term implant success. Methods: From 2004 to 2012, a total of 13,147 implants were placed in 4,316 patients at the Academy for Oral Implantology in Vienna. The survival rates after 8 years of follow-up were computed using the Kaplan-Meier method, and the impact of patient- and implant-related risk factors was assessed. Results: Overall implant survival was 97% and was not associated with implant length (P=0.930), implant diameter (P=0.704), jaw location (P=0.545), implant position (P=0.450), local bone quality (P=0.398), previous bone augmentation surgery (P=0.617), or patient-related factors including osteoporosis (P=0.661), age (P=0.575), or diabetes mellitus (P=0.928). However, smoking increased the risk of implant failure by 3 folds (P<0.001) and a positive history of periodontal disease doubled the failure risk (P=0.001). Conclusions: Summing up the long-term results of well over 10,000 implants at the Academy for Oral Implantology in Vienna it can be concluded that there is only a limited number of patients that do not qualify for implant therapy and may thus not benefit from improved quality of life associated with fixed implant-retained prostheses.

Rationales and Evidence of Elastic Taping: A clinician's perspective

Langendoen, John,Fleishman, Caren,Kim, Soon Hee,An, Ho Jung International Academy of Physical Therapy Research 2016 Journal of International Academy of Physical Ther Vol.7 No.1

The purpose of this systematic review is to investigate the effects of tape application on improving body conditions. The search strategy for this review included a literature search by members of the International Kinematic Academy in 12 countries between January 2014 and February 2015 using PubMed, CINAHL, Cochrane, Google Scholar, websites and national journals. The search words included "Kinesiotape, Kinesio tape, kinesiotaping, elastic taping, taping, functional taping, myofascial taping, sensomotor taping". The review included all articles, even those published in different languages. These searches resulted in 821 publications. There are several effects of tape application were revealed such as improving blood circulation, lymphatic circulation, body range of motion, activation of mechanoreceptor and joint stability, and decreasing pain. No one negative about the positive effects of taping, however the more effort is required to find evidence of effects of tape application.

Robi-10 Minute School: The Future of the Largest Classroom of Bangladesh

Md. Ridhwanul Haq,Sibbir Riyan,Mahir Hossain,Akibur Rahman,Faiyaz Uddin Ayeshik,null null Academy of Asian Business (AAB) 2020 Academy of Asian Business Review Vol.6 No.2

The case study aims to explore the exponential rise of Robi-10 Minute School and seek a complete business model for the online platform that teaches 1 million students. Riddled with poverty, insufficient infrastructure, and inefficient administration, the macroeconomic condition and the education landscape of Bangladesh are similar to those of major South Asian countries. Hence, the case firstly traces the development of Robi- 10 Minute School from a mere Facebook page to the largest online classroom of Bangladesh. Secondly, it will investigate the major milestones that transformed 10 Minute School. The milestones will uncover how to pioneer online education in Asian countries with low internet penetration. Thirdly, it will further undercover the prime success factors. In doing so, the case will exemplify how low-fund startups can harness the power of communities to drive reach and growth. Fourthly, we sought to unearth the current and future challenges of 10 Minute School and what future steps the company is undertaking to combat those challenges. Moreover, the future outlook also presents how one can leverage networks to expand beyond boundaries. Finally, the case offers further recommendations that will demonstrate how to channel expertise in the education industry to enter related industries and create a solid revenue model in the process. Understanding how 10 Minute School overcame and turned common Asian challenges into prospects can provide a general guideline for booming Asian EdTech startups who are struggling with inadequate funding, incomplete revenue model, and unfavorable macro factors.

Cultural Differences in Online Review Posting Behavior: An Empirical Comparison between Korean and American Consumers

김종민,전미나,Jennifer H. Kim Academy of Asian Business (AAB) 2016 Academy of Asian Business Review Vol.2 No.1

Online consumer reviews have become a significant aspect in marketing as many consumers turn to online reviews as a key consideration in their shopping experiences. The widespread phenomenon of online review posting behavior and their great acceptance by consumers suggests that online reviews exert a considerable influence on consumer buying and the sales of products. There is no doubt that online reviews play a crucial role in directly affecting the success of products and services in the market. Notably, there are many global third-party or middleman websites where many international users post reviews and read others’ as well. In these cases, it has recently come to light that online consumer review behavior is affected by one’s nationality. Cultural differences in ways of thinking may influence how the consumer evaluates the product or service. Since the U.S. and South Korea are ranked as leading countries in internet access and usage, we aim to investigate the impact of cultural differences between the U.S. and South Korea on online review posting behavior. We use real online review data collected from a travel website. The dataset consists of all of the reviews from a sample of 1,167 hotels in Seoul on Booking.com. By employing a matching method called the Mahalanobis Distance, we answer whether cultural differences across countries have an impact on review posting behavior in a non-experimental setting.

Big Hit Entertainment: Soar with Multi-Labels Integration, Social Platforms and Innovations

Tatia Turazashvili,Elene Svanidze,Mariam Katsitadze,Beso Namchavadze Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.1

This case aims to analyze the successful story of Big Hit entertainment - A globally rebound entertainment company, which achieved significant success worldwide. How Big Hit achieved success and what was the way from a small company to a big player in the entertainment business. Also, how Big Hit has gone through from the bottom of the pyramid to achieve the Top. We will analyze how Big Hit's business performances improved after launching the multi-label approach. The key success factor of multi-label platforms will be evaluated. Approach Big Hit have can be used as a reference by other companies who have difficulties or by those, who are new ones in this business. Also, we will assess the contemporary situation and current challenges Big Hit has, perspective directions and opportunities will be discussed at the end of the report. The case study consists story of how Big Hit deals with current challenges by finding market opportunities and taking advantage of core competence to turn into a fast-growing business. It is noteworthy that our case study provides significant information on the Big Hit entertainment business's strategies and creative approaches compared to user studies. Firstly, our study is much more focused on the company’s evolution and strategies throughout its existence when other studies only center around BTS. In our case we have presented Big Hit’s innovative way of using IP branding strategy, their contribution to K-pop culture, and their approach to Artists. Secondly, we have discussed their inner boarding system and multi-label platform. Thirdly we have emphasized their current challenges and our suggestion on how to overcome them. Also, we have explored the company’s strategies from consumers' point of view, while actively using their services provides to customers. In conclusion, we thought that this case would help to understand big hit business strategies, also serve as valuable knowledge about the evolving and innovating approach scheme for everyone interested in it. This case can show you, that this scheme, the “Big Hit success formula” can be useful and applied not only for companies from the entertainment field but for every business that eager to succeed.

Effects of Price and UGC on Hong Kong Travelers’ Perceived Value of Hotels: The Mitigation Effects of User Online Ratings and Reviews on Hotel Price Sensitivity among Hong Kong Travelers

KOK Hoi In, Jeannie,김영희 Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.1

Leisure travelers use various information to make better decision for their hotel selection. Price is utmost important information for leisure travelers’ hotel selection. Recent proliferation of distribution of hotel rooms through Online Travel Agencies (OTAs) makes the travelers even more sensitive to price. This study proposes that non-price information, namely UGC (User Generated Contents) (aggregated customer rating and valence of recent reviews), may mitigate the price sensitivity of leisure travelers. It examines how UGC influence the effects of price on Hong Kong leisure travelers for a hotel. The study finds that positive UGC decreases that negative effects of price on perceived value of Hong Kong leisure travelers for a hotel. Inconsistent with previous literature, consumer rating is found to play a more salient role in customers’ value judgments than recent review valence. Hong Kong travelers are found to pay attention to recent review valence only when the ratings are low.

What is Coming Next in Asia?: Emerging Research Issues

주우진,유필화,김경자,김상용 Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.2

Why is it important to talk about Asian business? This question was the main theme of this journal from its inception. Since we currently have readers from all parts of the world, we would like them to understand why they should care about Asian businesses and consumers. We would also like to learn how to better prepare for our future research, businesses, and career paths in the context of very fast-moving Asian businesses. This article is based on a keynote panel discussion held by four distinguished experts on Asian business and marketing issues during the inaugural AAB International Conference. This article offers a fruitful research agenda for both scholars and practitioners. The panel members were asked two questions. The first was, “What is your assessment on what is happening and what is coming next in Asia from your perspective as a researcher and a research domain expert?” The second question was, “What are the implications of those expected changes to scholars and practitioners for the preparation of their research and businesses?” This article focuses on the four major issues that have emerged in recent times according to the expert panel members: (1) Global branding and CSR in Asia, (2) Ultra-low class segments versus luxury segments in Asia, (3) Diversity and similarity among Asian consumers, and (4) Services marketing challenges in Asia. These four broad research areas are not exhaustive of all emerging research topics, but they are among the most challenging issues in the near future. We kept the narrative form of presentation in its original form instead of rewriting the whole presentation with the exception of minor edits for clarity.

Sky Mavis: Vietnam’s Unicorn that Disrupted Global Gaming Industry

Tran Diem Quynh,Do Quynh Trang,Nguyen Ha Anh,Le Ba Hung,정경화,Nguyen Phuong Linh Academy of Asian Business (AAB) 2023 Academy of Asian Business Review Vol.9 No.1

Sky Mavis, founded in 2019 by a Vietnamese software developer, is the parent of the game titled “Axie Infinity,” one of the highest-grossing blockchain-based games ever released. It took Sky Mavis only three years and eight months to transform from an idea on paper into a unicorn start-up valued at USD 8.5 billion in 2021. Sky Mavis has done an excellent job in positioning their game Axie Infinity as the pioneer, trendsetter, and revolutionary in an unestablished industry and later provided a favorable foundation for many coming applications. The success of Sky Mavis and its product, Axie Infinity, can be attributed to three main factors: product differentiation, customer-centric and community-building initiatives, and crisis management. What is special is that Sky Mavis offered players benefits beyond mere enjoyment by unleashing its potential to generate income and transfer digital assets. Successfully landing as a top player in the blockchain-based gaming market, Sky Mavis is now at the stage of choosing whether to pivot or persevere. By introducing Sky Mavis's story and analyzing its success, this article contributes to helping to understand fast-changing gaming industry and provides guidelines that can benefit game companies.

Da Jiang Innovation, DJI: The Future of Possible

Kelly Sze Hiu Chin,Alex Chun Yin Siu,Stanley Yau Kit Ying,Yifan Zhang Academy of Asian Business (AAB) 2017 Academy of Asian Business Review Vol.3 No.2

This paper analyses subjective and objective factors of success of the Chinese drone startup DJI, which has developed from a dormitory workshop to a top global drone manufacturer. Devotion to innovation, attention to marketing and passion of the leaders are highlighted as cornerstones to the success of the company, while structural factors including external economy of scale, rapid growth in demand and pioneering advantage are also analysed. The prospect and challenges of the firms are surveyed and suggestions are also given.