호텔리조트연구 동향분석

전정아 ( Jeong Ah Jeon ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

The purpose of this study is to examine the developmental research project of hotel & resort based on the understanding of research trend regarding hotel & resort. Content analysis is used to examine 517 articles in Journal of Hotel & Resort published from 2003 to 2015. This study analyzed 5 subjects, the number of resort-related articles by year, the trends by subject, study subject by year, study method by year and the method of data analysis by year. In particular, it was divided into four parts(the hotel & resort part, food & beverage part, tourism part, etc) in the number of resort-related articles by year. And empirical studies using the type of questionnaire were reached higher than 80% in the study method by year. Academicians should continue to conduct research in these areas in an effort to provide industry practitioners with information which can be utilized in the operations. The current study provides comprehensive data regarding methodological trends for future research on resort.

외식상품 소셜커머스 마케팅이 재구매의도와 경영성과에 미치는 영향

이무형 ( Lee Mu-houng ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.3

The purpose of this study is to examine the effects of social marketing on repurchase intention and business performance with the employees of food service companies operating social marketing. In the data collection, 300 questionnaires were distributed and 251 copies were collected. Of these, 229 were used for statistical analysis and SPSS was used. According to the results, first, among the factors of social commerce marketing, price economics, interactivity, and site accessibility influence repurchase intention in order. Second, among the factors of social commerce marketing, price economics, interactivity, and site accessibility influence business performance in order. Third, advanced research has reported that effective value, satisfaction, and loyalty are closely associated with repurchase intention, these factors are crucial indicators for nonfinancial business performance, and repurchase intention which is repetitive purchase behavior is an important factor that can enhance sales and the market share. In other words, it has been found that repurchase intention is correlated with business performance.

식생활 라이프스타일이 가정편의식(HMR) 선택속성과 행동의도에 미치는 영향

김문경 ( Kim Mun-kyung ),윤덕인 ( Yoon Deok-in ),김형일 ( Kim Hyeong-il ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.2

The purpose of this study was to examine the effects of eating life style on HMR selection attributes and behavioral intention, and to examine the relationship between eating life style, selection attribute, and behavioral intention. For this purpose, the concept of each variable and the relationship between these variables are examined through literature review and empirical analysis. For the empirical analysis of this study, 300 questionnaires were distributed to eateries who had experience of family consciousness in Seoul, Gyeonggi and Gangwon provinces from August 1, 2017 to August 20, 2017, 292 copies were used as samples. The statistical program of SPSS 18.0 was used to analyze the data of the questionnaire and the frequency analysis was conducted to examine the general characteristics of the sample. The exploratory factor analysis and the reliability analysis were conducted on the measurement variables. Prior to the hypothesis testing, correlation analysis was performed to find the relationship between variables and multiple regression analysis was conducted for hypothesis testing. This study can be used as basic data for development of various products such as product differentiation, convenience product for health, low price product, premium product, and organic product.

외식상품의 인증마크 이미지, 인지도가 소비자 신뢰와 구매행동에 미치는 영향 - 어린이 기호식품 품질인증마크 중심으로 -

김기영 ( Kim Ki-young ),경수빈 ( Kyung Soo-bin ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.3

The purpose of this study is to investigate the relationship between consumer trust and purchasing behavior of children 's preference food quality certification mark. The subjects were 320 general adults over 20 years old in Seoul and Gyeonggi area. A total of 294 copies were analyzed. The collected data were analyzed by frequency, reliability, and regression using SPSS 18.0. As a result, First, the quality certification mark image has a positive effect on the recognition. Second, the quality certification mark image and awareness have a positive effect on consumer trust. Third, the quality mark image and awareness have a positive effect on purchase behavior. Fourth, consumer trust has a positive effect on purchase behavior. Children's favorite Food quality certification marks Image and awareness play a positive role for consumers who play an important role in purchasing behavior by promoting trust. Therefore, it is necessary to constantly promote the certification mark so that the recognition and image of the children's food quality certification mark will work positively, Strengthening food safety management certification standard procedure and management and strong administrative disposition in violation of the Food Sanitation Act are necessary.

농촌지역 야외여가의 체험, 여가협상, 지각된 가치가 행동의도간의 관계

조록환 ( Jo Lock Hawn ),이정은 ( Lee Jung Eun ),손호기 ( Son Ho Gi ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.3

The purpose of this study was to experience the outdoor recreation, leisure negotiations, the perceived value of the relationship between the degree of verification Rural behavior. Results of the hypothesis is as follows. First, the relationship between leisure experiences negotiations leisure, relaxation and physical and intellectual competence and experience a relationship between experience and pleasure negotiations had formed a significant relationship between leisure negotiated, there was no significant relationship between the eco-friendly agricultural negotiations and leisure experience. Second, the value of the recreational experience this perception, relaxation and competence experience did not form a significant relationship to the perceived value of physical and intellectual experience was formed a significant relationship to the perceived value friendly agricultural experience is perceived did not form a significant relationship to the value of the entertainment experience had a significant relationship with perceived value. Third, the relationship between leisure and negotiations were perceived value and form significant relationships. Fourth, the relationship between the degree of perceived value and behavior was formed a significant relationship.

한국 커피시장의 발전과정에 관한 문헌적 연구 -커피전문점을 중심으로-

김순하 ( Soon Ha Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.3

This study aims to distinguish the developmental stages of the coffee market in Korea and to identify characteristics of each period. Important historical issues affecting food service industry were external environmental references for the frame. The first stage was in prior to the liberation from the opening of the modern period. The second was from the 1960s until after the liberation, the third since 1970 to 1980, the fourth time in the 1990s, and the fifth since the year 2000 until now. Theoretical research on the Korean history of coffee and the Korean coffee market would benefit a forecast of the coffee market structure and cultural studies in Korea. Furthermore, it is useful information for the food industry-related research. There is shortage of validated and reliable data for research on the development of the Korean coffee market. In addition, it is hard to find distinct frame of reference for historical period and product life cycle. In future research, the empirical research status of Korea coffee market through the strategic plan is to draw. In addition, studies are needed on the instant coffee market, RTD coffee market in Korea and their development to predict the progress.

한류스타의 광고모델 속성으로 인한 기업이미지가 기업의 신뢰와 몰입도에 미치는 영향 - 일본인 방한객의 연령집단 간 비교분석 -

김미주 ( Kim Mi-ju ),서정모 ( Seo Jung-mo ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2017 호텔리조트연구 Vol.16 No.2

This study attempted the influences of Hallyu Stars` attributes on benefits that a corporate can have such as corporate image, corporate credibility and corporate commitment. Interestingly, the results are assumed to be different according to age groups. Japanese tourists in their 20s perceived that celebrity`s reliability and expertise contributed to enhance-ment of the corporate image, whereas their perception of attractiveness on Hallyu Stars did not influence enhancement of corporate image. Furthermore, the corporate image pos-itively influenced marketing image of a company. The patterns were different from those of people in their 30s and 40s. Japanese tourists in their 30s strongly perceived reliability of Hallyu Stars and it contributed to a raise of corporate image. Meanwhile, people in their 40s or older highly perceived the stars` expertise and it was connected to enhancement of a corporate responsibility and assurance of investment. A variety of results shed insights on marketing implications.

호텔 주방의 물리적환경과 직무만족 및 직무몰입과의 영향관계

최웅 ( Choi Woong ),양충훈 ( Yang Chung Hun ),김영길 ( Kim Young Gil ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.3

The physical environment of a hotel kitchen can closely affects the job involvement, satisfaction and improvement in productivity of kitchen workers as well, and can cause various desires of the workers to work. This environment leads to job involvement or job satisfaction of workers and will be able to raise the business performance of organizational culture ultimately. At this level, a positive research was conducted on whether the physical environment of a deluxe hotel affects job satisfaction and involvement, and job satisfaction plays a mediation role for job involvement with the kitchen workers working deluxe hotels in Seoul area. The results of analysis were as follows: First, spatiality of the physical environment of a hotel kitchen significantly affected job satisfaction, and comfort and safety significantly positively(+) affected job satisfaction as well. Second, job satisfaction significantly positively(+) affected the job involvement. Finally, the spatiality, comfort and safety of physical environment significantly positively(+) affected job involvement.

외식산업의 유형별,종사자지위별 고용탄력성 추정 -강원도 일반음식점을 중심으로-

정의선 ( Eui Sun Jeong ),김병기 ( Byoung Ki Kim ),이경수 ( Kyung Soo Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3

This study explored the relations among GRDP, types of restaurants, and status of employees from the perspective of elasticity, ceteris paribus, in order to identify employment elasticity in food industry in Gangwon province. First, the results of the analysis implied that as GRDP increased by 1%, employment elasticity in food industry increased inelastically by 0.451%. In the food industry, Korean restaurants showed inelastic increase by 0.546% while Western restaurants indicated inelastic decrease by -0.372%. Second, the results from analyzing the status of employees in food industry, indicated that with an increase in GRDP, temporary employees and own-account workers increased by 1.598% and 0.501%, respectively, while regular employees decreased by -0.217%. Third, the findings also revealed that in Korean restaurants, temporary employees and own-account workers increased by 1.882% and 0.585%, respectively; in Chinese restaurants, temporary employees increased by 1.662% while regular employees decreased by -0.568%; in Japanese restaurants, temporary employee increased by 1.259%; in Western restaurants, regular employees and own-account workers decreased by -0.913% and -0.388%, respectively, while temporary employees increased by 0.456%.

사물인터넷 기반 문화관광정보서비스 사용자의 자기효능감, 만족, 재사용의도간의 관계 연구

한수정 ( Su Jung Han ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.1

The purpose of this study was to examine the relationship model of self-efficacy, satisfaction and reuse intention in internet of things based on culture tourism information service users. To achieve the goal of this study, a total of 198 surveys collected from internet of things based on culture tourism information service users was utilized for analyzing. frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and regression analysis were conducted using SPSS 20.0. On the basis of the results analyzed, the conclusions were drawn as follows. First, one advantage of the internet of things based on culture tourism information service users self-efficacy did have a significant effect on satisfaction. Second, one advantage of the internet of things based on culture tourism information service users satisfaction did have a significant effect on self-efficacy. Third, one advantage of the internet of things based on culture tourism information service users self-efficacy did have a significant effect on reuse intention. Fourth, one advantage of the internet of things based on culture tourism information service users satisfaction did have a significant effect on reuse intention. Finally, the implications and limitations of this study were discussed.