전주비빔밥의 관광상품화 방안에 관한 연구

임영찬 한국관광정보학회 1999 觀光情報硏究 Vol.- No.3

The development of industry and transportation which enables products of a region to spread nationwide. As a result of this and the influence of western food, Our traditional foods are disappearing. We in the Chon-ju city must try to revive a flavor for traditional food and commercialize regional tourism products. Besides we have to develop the Chon-ju Bibimbab, we also must Spotlight Native Local food museums and exposition sites where foreigners experience traditional culture of the Chon-ju. We car expect social and economic effects through commercialiging the Chon-ju Bibimbab. Methods to Commercialize Chon-ju Bibimbab ·Improving and promoting the Chon-ju Bibimbab ·Supporting and designating the Chon-ju Bibimbab restaurant ·Developing tourism products connecting the Chon-ju Bibimbab with sighteeing sites ·Franchising Chon-ju Bibimbab ·Publishing coupons of the Chon-ju Bibimbab In order to effectirely commercialize the Chon-ju Bibimbab, we need to need to make efforts to encourage coopetition between companies, universities and the government.

국민관광 활성화를 위한 관광단지의 효율적 개발 방안에 관한 연구 : 기존 관광단지개발을 중심으로 Based on the development of existing honey pot tourism

최민우,성기만 한국관광정보학회 2001 觀光情報硏究 Vol.- No.9

Tourism can be thought as a gift of nature given the right to pursue the happiness and the energy of lift to human beings. Tourism development refers to develop the gift of nature in a right way without destroying it. Tourism development can be a same concept of double-faced coin. There are some who have benefits and others don't. Honey pot tourism the has been done so far just stayed on the theory of tourism development. Also actual demand expectancy and economic impact to each area have been perfunctory. They showed the rightfulness of development to get business license, while they don't invest actually and make the reality speculation. To develop the appropriate honey pot tourism, the followings should be achieved. First, the place that has aboundant nature resource should be chosen and developed the lands which have lack of to efficiency of land useful value systemically. Second, to highten life quality for citizen and tourism welfare, the facilities that many citizen prefer to should be developed and offered. Third, characteristic tourism products expressed the nation of Korea well should be made to compete internationally though the existing honey pot tourism. Fourth, the existing honey pot tourism should be an important tool to remind the social tourism. Fifth, consistent tourism policy should be set up and perfect local honey pot tourism zoning completed.

관광레크리에이션 활성화 방안에 관한 연구

박성수,김경진 한국관광정보학회 2001 觀光情報硏究 Vol.- No.8

This study has the purpose to offer the improvement plan of tourism recreation. In other words, the object of this study is to let all the people enjoy healthy tourism recreation. For this purpose I will grasp problems of it through the present condition, and I will argue the solutions. According to the above statement that present a problem, I set up the concrete purposes of this study like below. The limits of substance of this study are a notion, classification, and structural elements of tourism recreation and the regional boundary is domestic indoor and outdoor tourism recreation. This study by reason of insufficiency of materials related to present tourism recreation, performed mainly by the method of documentary research which is concerned with internal and overseas literatures, academic societies' journals and periodical publications. The purpose of this study results is to let all the people enjoy activities of tourism recreation, and besides, its intent is to give some help to the research and development of leadership related to raising of instructors.

관광마케팅의 사회적 CONCEPT에 관한 연구 : 관광소비자 보호를 중심으로

남택영,홍창식 한국관광정보학회 1997 觀光情報硏究 Vol.- No.1

Tourism Marketing could not help being understanding in the way of establishing Tourism Behavior and protecting Tourism Environment and Tourism Resources. Therefore the concept of Social Marketing that consider both Consumerism of Tourist and Tourist Industry Should be accepted. Tourist Industry toward Social Marketing Should include fowolling. First, Economic Worth of Tourism for benefits that is basic purpose in componies, Second, Cultural Worth of Tourism for exchanging each culture in nations, Third, Social Worth of Tourism for Satisfacting tourist needs, Forth, Worth toward tourist that can make possible to tour under the comfotable environment. The Management of tourist industry for tourist protection should to contribute tourist satisfaction.

지역 이벤트 관광상품의 개발에 관한 연구 : 당진지역 이벤트관광상품 개발을 중심으로

남택영 한국관광정보학회 1999 觀光情報硏究 Vol.- No.3

By invited existing large capital, regional tourism development have been changed to grands scale development of focused on hardware at the present time, such as radically variation and natural environment ruin. So we should make to convert grands scale development of focused on hardware to a software which is creation for Tang-Jin regional unique traditional culture, traditional rural game, discriminated event, and a farm village particular service products exploitation which is inhabitant concerning in spontaneously. There are several tangible directions to develop event tourism products in Tang-Jin; First, making up Tang-Jin regional unique food streets for tourists and gourmet Second, the ocean leisure event products Third, folk customs traditional festival together with outside tourists Fourth, the coast mini cruise products; Fifth, compositeness festival event products of relationship program with the supreme enterprise for Tang-Jin Sixth, the seasonal special products event being extraordinary discounted Seventh, an observation trip for national strategic industries in Tang-Jin Eighth, winter beach tourism event being sensible to sea village sentiment and hometown affection Ninth, a photographic contest event making an object of rareness feathered tribe and plants, unique landscape of snow Tenth, an educational excursion tourism event products of agricultural products harvest experience learning and place of famous an independent spirit and historical study

A Study on the Emerging Cruises in the Tourism Industry

Park, Si Sa 한국관광정보학회 2002 觀光情報硏究 Vol.- No.10

크루즈 산업은 관광산업 중에서 가장 성장 속도가 빠른 부분의 하나이다. 통계에 의하면 1980년 이후 연간 7% 이상의 경이적인 성장을 지속하고 있다. 1997년 크루즈 관광을 체험한 관광객 수가 5백만을 넘었으며, 2020년에는 무려 2천5백만명에 이를 것이라는 연구결과도 있다. 이 모든 것은 크루즈 산업이 급속도로 발전할 것이라 것을 입중해주고 있다. 크루즈산업의 발전에도 불구하고, 아직까지 이에 대한 연구는 부족한 편이다. 주요한 이유는 간단하다. 현재까지의 관광학 연구는 주로 호텔산업, 여행업, 외식산업 등에 한정되어 이루어졌다. 이제 관심의 영역을 넓혀서 크루즈 산업도 연구의 대상으로 삼아야 할 때이다. 크루즈 산업은 규모 면이나 관광산업에 기여도 측면에서 더 이상 '이방인'이 아니다. 본 연구는 이론적 접근을 통해서 크루즈 산업의 특성에 대해서 다루었으며, 구체적으로 크루즈 관광의 매력, 크루즈 관광의 편익 그리고 크루즈 관광을 선택하는 동기 등에 대해서 구체적으로 설명했다. 또한 유형론적 접근을 통해서 크루즈 관광을 분류하였고, 전세계적으로 지명도가 있는 유람선사를 선정하여 구체적으로 기술하였다. 이 모든 것은 크루즈 산업에 대한 이해의 폭을 넓히려는 시도였다. 마지막으로 전세계에서 운항하고 있는 주요 크루즈 회사들이 자사의 이익을 옹호하고, 크루즈 관광에 대한 마케팅 능력을 증진시키고, 교육과 훈련을 효과적으로 수행하기 위해서 조직한 '국제크루즈협회'에 대해서 구체적으로 설명하였다. 이 연구를 통해서 우리에게 상대적으로 덜 알려진 크루즈 산업에 대한 이해를 폭을 넓히려고 했다. 본 연구는 이론적 접근을 통한 시론적 연구에 지나지 않는다. 본 연구를 바탕으로 추후에 보다 향상된 연구가 이루어질 것을 기대해 본다.

중국인 관광객의 정책적 유치 전략에 관한 연구

허대중,이남호 한국관광정보학회 2002 觀光情報硏究 Vol.- No.11

At the beginning of the 21 century, several changes in the world economic order have been occurred : the end of the cold war and the appearance of peaceful and cooperative mood in world politics full scope of market opening and infinitive competition in the new era of New Round of trade negotiations and the epochal development of technology in the field of information, communication and transportation. All these changes will influence the world tourism market directly and industry in coming years. Especially, the importance of the Chinese tourist market will be soared by entering WTO in 2001. By the opinion of travel administration experts as well as the result of outer tourists actual survey, most of people point out that travel environments of our country are located at more handicapped position than neighboring rival countries relatively because the preparation to accept the tourists such as the lack of several travel goods and the high fare of hotel is still inferior. When we take a look at it in this respect the strategy to attract the Chinese tourists that have massive market scale coming up to about 1.3 billion populations in the future is judged into the direction that Korea's travel industry in order to go forward. In order to meet this purpose of this study, I work through the attributes were identified from previous studies, so the variables in this were chosen based on previous studies. The study is consisted of 5 chapters. The first chapter includes method and composition of study as an introduction. The second chapter deals with the theoretical background of this study, chapter 3 describes the present positions of Chinese tourist, Chapter 5 is the conclusion, In conclusion, this study attempts to suggest more valuable strategy to attract Chinese tourists politically at this point. And it is expected that more active and intensive study could be made on the basis of this study.

Measuring Korean Travelers` Interest Level In Ravel Attraction Choice Behavior

Jung, Sung-Chae,Choi, Yoon-Hong 한국관광정보학회 2002 觀光情報硏究 Vol.- No.12

마케팅과 경영전략을 실현하는 중심 된 구성요소 중의 하나는 소비자의 욕구에 부응하는 것이며 성공적인 마케팅과 경영전략은 소비자의 욕구확충으로 수요를 증대시키는 데 기초한다. 본 연구는 한국인 해외관광객 관광매력에 관한 관심도를 측정함으로 한국인 해외관광객이 시장세분화의 틀을 제시하는데 있다. 시장 세분화의 틀은 목표시장을 선정하고 포지셔닝을 하는 마케팅전략의 기초를 이루는 것으로 된다. 본 연구의 결과는 한국인 해외관광객의 매력관심도가 관광객의 관광환경과 여건에 따라 달리 나타나는 것으로 정리되었는데 이들 정보는 관광마케팅 전략을 입안하거나 관광지의 관광상품을 개발하는 중심 률로 시사하는 바가 크다.

유람선관광의 현황과 과제

박동수 한국관광정보학회 2000 觀光情報硏究 Vol.- No.6

This thesis aimed at studying situations and prospects for cruise tours. I studied the theoretical backgrounds and legal situations on cruise tours. Cruise tour is one of the most important travel packages which are considered to be prosperous because of geological ad advantages of Korea. Government, local government and private organization should play their important roles for developing cruise tours. And our cruise tour will be better off in the future. To extend world-cruise tour marketing, we need to improve our cruise tour laws, systems and infra structures. Private organizations should participate in cruise tour business positively. Government should support small-scale businessmen in order to promoting local cruise tours. As a result, if we use geological circumstances, good shipbuilding and a lot of manpower, we'll become famous for world-cruise tour country.

구ㆍ미주 관광객의 인구 특성요인과 기대 요인에 따른 만족도에 관한 실증적 연구 : 한국 관광기념품 구매와 관련하여 In relation to purchasing Korean Tourism Souvenirs

박명찬,고종원 한국관광정보학회 2001 觀光情報硏究 Vol.- No.9

The purpose of this paper can be said to analyze the satisfaction and preference of Europe and the Americas tourists visiting Korea to local tourism souvenirs using data their population characteristics factors and expectation factors before purchasing. As the paper process, the bibliographic research on related data issued by the authorized research institution for the country's inside and outside and empirical research by the distribution and collection of questionnaire for the purpose of showing the desires of Europe and the Americas tourists to Korean souvenirs products were performed in parallel. The contents of this research are summarized as below. As mentioned above, this paper is divide by two parts, the relevance between the population factors and satisfaction degree to Europe and the Americas tourists and the connection between the satisfaction degree and expectation degree to them. Among variables of Korean souvenirs such as art, originality, design and price, etc., Overall Europe and the Americas consumers are made clear as dissatisfied with art and originality of Korean souvenirs. Except these factors, other factors are classified with the scope of satisfaction to Americans. So For the sales increasing to Europe and the Americas consumers, these inferior factors have to be invested, researched and developed using the government's supports and related firms' core capabilities. such as marketing mix. Finally, in case of the relevance of satisfaction after purchasing and expectation before purchasing by Europe and the Americas consumers. All factors like design, packaging, price, variety, art, originality are satisfied with them as showing positive significance between them. So this result lets us think that Korean souvenirs have international competition to Europe and the Americas tourists. Therefore, the firm will keep the increasing intensity of global competition.